Zoopla has struck a new agreement to access advanced AI models and tools as it looks to accelerate innovation across its platform and improve transaction outcomes.
The move is designed to help Zoopla develop more sophisticated products faster, with a focus on reducing fall-throughs and increasing the number of listings that successfully complete.
The portal reckons that AI will play a growing role across the entire property journey, from early homeowner engagement through to final decision-making, with tools designed to proactively assist movers and simplify the process.
For consumers, this includes more personalised insights, smarter recommendations and planning tools, while agents are expected to benefit from earlier engagement with motivated sellers and higher-quality buyer leads.
IDENTIFYING INTENT
Zoopla says its strategy is centred on identifying intent earlier in the moving cycle, using its base of around six million homeowners who already use the platform to track property values and plan future moves.
Early results from its AI investment point to strong commercial gains. The firm said AI-enabled users are generating an 80% increase in listing views and a 150% rise in leads, improving the match between buyers and homes.
The agreement will also see Zoopla listings become discoverable through AI platforms, creating an additional top-of-funnel channel and extending reach beyond traditional search.
IMPROVING OUTCOMES
Paul Whitehead (main picture, inset), Chief Executive Officer at Zoopla, says: “Innovation has always been at the core of Zoopla, and we’ve been investing in AI for some time to improve outcomes for consumers and customers. This agreement allows us to accelerate that progress, bringing advanced capabilities into Zoopla and helping us innovate faster.
“While much of the market is focused on AI-powered search, we believe that’s only part of the opportunity. The real impact comes from using AI to better understand consumer intent, connect the right buyers and sellers, and unlock more successful home sales for consumers and our customers.
“That is where we are focused and where we believe AI will have the greatest beneficial impact on the UK property market.”
