Average rents across the UK continued to rise during the first quarter of 2026, with tenant demand remaining strong despite the introduction of the Renters’ Rights Act, latest market analysis from Lomond reveals.
The lettings and estate agency group reports that average rents across its network increased from £1,245 per calendar month to £1,384pcm compared with the same period last year, underlining the ongoing imbalance between supply and demand in many parts of the rental market.
London remains the UK’s most expensive rental market, with average rents reaching £2,339pcm, some 69% above the national average. However, rental growth was evident across all regions monitored by the group.
Kent recorded the strongest performance, with rents rising by 9% to £1,031pcm. Lomond said the county continues to benefit from demand from commuters and tenants seeking more space while maintaining access to London.
REGIONAL VARIATIONS
The North West and Yorkshire also posted strong growth, with rents increasing by 4% and 5% respectively. In Manchester, average rents now stand at £1,101pcm, while Yorkshire’s regional average reached £949pcm.
In the Midlands, rents increased by 3% to £990pcm, while the South of England saw a 2% rise to £1,309pcm. Scotland, which is not subject to the Renters’ Rights Act, recorded rental growth of 3%, with average rents reaching £1,137pcm.
The report also highlights a significant increase in market activity. Tenant viewings rose by 28% compared with the previous quarter, while letting appraisals increased by 62%, suggesting both strong tenant demand and continued landlord engagement with the market.
ENCOURAGING SIGNS
Ed Phillips (main picture), Group Chief Executive of Lomond, says: “The UK rental market has carried strong momentum through the year so far, with rents continuing to rise across both major cities and more rural locations, reflecting resilient and growing demand in many parts of the country.
“The increase in viewings, alongside a rise in letting appraisals, is particularly encouraging, showing that tenant demand remains strong while landlords continue to assess opportunities in an increasingly competitive market.
“As the year progresses, the balance between supply and demand will remain a defining factor. For landlords, that presents clear opportunity, but success will depend on understanding the nuances of local market conditions.”
