Almost £100m of luxury homes changed hands on Hamilton Terrace in St John’s Wood during the 12 months to June according to research from Aston Chase.
The estate agency recorded eight house sales with a combined value of £92.675m, representing more transactions than the address saw during the previous three years.
Homes sold for an average of £11.58m and provided approximately 7,271 sq ft of accommodation, typically with five or six bedrooms and landscaped gardens.
Aston Chase says six of the buyers were families from India or of Indian heritage, continental Europe or the UK. The parents were generally aged between their thirties and mid-fifties and had young children.
ULTRA-PRIME BOOST
The findings reflect wider evidence of increased ultra-prime activity in St John’s Wood, where five £15m-plus deals were recorded during the first half of 2026, up from two a year earlier, according to separate luxury market data reported by The Times.
Pic credit: Aston Chase
Hamilton Terrace recorded 10 sales across the three years from 2023 to 2025. Six completed during 2025 at an average of £9.08m, compared with three averaging £12.56m in 2023 and one £6.25m transaction in 2024.
Pic credit: Aston Chase
Aston Chase was involved in half of the sales during the latest 12-month period. Its transactions included homes selling for £17.75m, £14m, £10.85m and £5.5m.
Pic credit: Aston Chase
The agency attributed the street’s appeal to its large Victorian villas, substantial gardens, privacy and comparatively competitive pricing. Homes on Hamilton Terrace typically range from £5m to £20m, compared with approximately £25m to £50m on nearby Avenue Road.
RISING PROFILE
Mark Pollack, Co-founder and CEO of Aston Chase, says: “The profile and desirability of Hamilton Terrace has risen considerably over the last two years with a substantial wave of significant house sales over the last 12 months, a relatively short period of time.
“Before 2025, the address had sporadic sales, but now there has been a rise in activity which has elevated the profile of the address as arguably one of London’s most desirable destinations.”
Pollack adds: “Despite ongoing political and economic uncertainty, the perception that the London market has bottomed out has triggered a steady wave of ultra-high-net-worth buyers seeking opportunities in highly desirable addresses like Hamilton Terrace.
“Some buyers have been monitoring listings in the London market for some time and have finally swooped. As vendors have become more motivated to sell, they have attracted savvy buyers who were not previously willing to buy at what they perceived as an inflated price, but who recognise what is now clearly good value for money in the current market conditions.”
Main picture: Sold for £17.75m. Hamilton Terrace house, 12,567 sq ft 9-bed house, sold to Indian family.
