Rightmove’s enhanced lettings leads are now integrated with Alto, allowing agents to receive and manage pre-qualified tenant enquiries within the CRM platform.
Enhanced leads form part of Rightmove’s Enquiry Manager tool and are included with all lettings memberships on the property portal.
Prospective tenants provide information including affordability, their intended moving date and who they plan to rent with when making an enquiry. This reduces the need for agents to collect those details separately.
The Alto integration makes the information available to agents within the CRM in real time. Users can also start a free soft credit check on a prospective tenant directly through the system.
RENTAL JOURNEY BECOMES MORE CONNECTED
Enquiry Manager sits within Rightmove’s Lead to Keys product suite, which connects stages of the rental process including advertising, tenant enquiries, referencing and handing over the keys.
The portal says the integration is intended to reduce administration and help agents identify suitable applicants for their landlord clients more quickly. It follows integrations with other agency CRM systems during 2025.
Rightmove has also updated Tenancy Manager to provide a workflow reflecting agents’ obligations under the Renters’ Rights Act.
Other recent developments include the Renter Checklist, which guides tenants through the rental process, and changes to Rightmove Referencing covering digital identity checks, income verification and share code capture.
AGENTS CAN MANAGE LEADS WITHOUT LEAVING ALTO
James Bassil (main picture, inset left), Director of product at Rightmove, says: “We’re really excited to announce the onboarding of Alto, a natural next step to make sure our enhanced leads feature is integrated, making the lives of letting agents much easier. It’s been a smooth process working with the Alto team and we’re looking forward to working together in the future.”
INTEGRATION CUTS MANUAL PROCESSES
Nick Shaw (mai picture, inset, right), Chief Revenue Officer at Alto, says: “This integration brings together two of the leading platforms in property, Alto and Rightmove, to deliver real, practical value for agents.
“By connecting enhanced lettings leads into Alto, we’re helping thousands of busy agents save time, cut out manual processes, and focus on matching the right tenants with the right homes. We’re excited to see this collaboration drive tangible results for agents and their clients.”
