Property marketing videos generated more than 1.1 million social media plays in a single month, according to new data that highlights the increasing role of video content in attracting buyers, tenants and vendors.
The figures, released by property marketing platform PropertyBox, were generated from more than 2,300 property-related social media posts published by UK estate and letting agents during May.
One individual property video attracted 48,000 plays in just over two weeks, while more than 20 property posts exceeded 5,000 plays during the month.
The data reflects a wider shift in how agents are marketing properties, with social media increasingly becoming an important channel alongside traditional property portals and agency websites.
SOCIAL MEDIA INFLUENCE
PropertyBox says its property videos generated an average of 492 plays, 1,123 impressions and 41 click-throughs to an agent’s website for every listing promoted through the platform.
The company also reported that more than 100 property posts generated in excess of 200 website clicks during the month.
The growing influence of social media is being driven in part by changing consumer behaviour, with video content continuing to outperform static images across major platforms such as Facebook, Instagram, TikTok and LinkedIn.
Agents are increasingly looking for ways to extend the reach of their property listings and build stronger engagement with buyers, sellers, landlords and tenants through digital channels.
GREAT CONTENT
Lee Wainwright (main picture, inset), Chief Executive Officer of PropertyBox, says: “Every agent in the UK knows social media matters and that video is what works.
“The advice is right. The challenge has never been belief, it has been the practical reality of producing great social content for every property, every time.”
Wainwright said the latest figures demonstrate the impact of making video content easier for agents to produce and publish.
He adds: “More than a million plays in a single month, thousands of properties being actively marketed this way, and agents getting consistent results without adding anything to their team’s workload.”
The company has now rolled out its social-first property video service across its wider customer base following a trial period with several agency brands.
