Proptech firm iamproperty has teamed up with cybersecurity consultancy Cortida to launch a new podcast to help estate agents feel more informed and confident when navigating data, cybersecurity, compliance and the responsible use of artificial intelligence (AI).
The podcast has been created as a practical follow-up to iamproperty’s latest industry report, The real eSTATE of it.
The report revealed that data, cybersecurity and compliance are now some of agents’ biggest technology concerns, with 84% saying they are the most important factors when choosing technology partners.
AI also featured strongly in the findings, with 60% of agents already using AI or automation tools in their business, while 52% raised concerns around data use, team training and governance.
CHANGING EXPECTATIONS
Consumer expectations are changing too. The real eSTATE of it found that 65% of consumers believe agents should clearly disclose when AI is being used, particularly around data use and storage and when used in communications or property listings.
Hosted by iamproperty’s chief technology officer Hayley Stafford, and Cortida’s chief executive Andy Compton, the conversation offers practical advice on where agencies may be exposed, what they should expect from technology partners and how to adopt new tools and technology safely without compromising customer trust.
AGENT AI FOCUS
Stafford says: “The real eSTATE of it gave agents the floor, with data, cybersecurity, compliance and AI coming through as some of the biggest areas they wanted more clarity around.
“This podcast is about doing something useful with that insight. We knowagents are dealing with more technology, more data and more responsibility than ever before, and it can be difficult to know where to start or what questions to ask.
“By working with our expert partner Cortida, we wanted to cut through some of the complexity and create a practical conversation that helps agents understand the risks, the opportunities and the steps they can take to protect their businesses, their teams and their clients.
“Technology should support agents, not create additional uncertainty or risk. The more confident agencies are around data, cybersecurity and responsible AI use, the better placed they are to build trust and deliver a strong customer experience.”
IMPORTANT ISSUES
Compton adds: “Estate agencies handle some of the most sensitive information in the transaction chain, so it is easy to see why data protection and cybersecurity are becoming such important issues for the sector.
“The risks are changing quickly and AI, automation, supplier systems, client communication and internal processes all create new questions for agents, especially where personal data is involved.
“The important thing is that agents do not need to become cybersecurity experts overnight, but they do need to understand the basics, ask the right questions and have the right policies and training in place. This podcast is designed to make those conversations easier and to give agencies practical advice they can act on.”
iamproperty and Cortida’s special podcast is available to watch in full by visiting the iamproperty website here.
