Homesearch has overhauled its product suite, bringing together its tools into a single connected system designed to help estate agents drive more consistent instructions.
The move reflects growing frustration across the agency sector, where disconnected tech stacks and underused CRM data are limiting performance despite continued investment in new tools.
Homesearch has re-engineered its platform around four core areas of agency growth — visibility, opportunity, conversations and consistency — combining its existing products into a unified workflow.
The system integrates listing visibility in AI-driven search, CRM data activation, real-time insight for valuations and structured prospecting, aiming to replace fragmented activity with a more predictable pipeline.
OPERATIONAL CHALLENGES
Alongside the product shift, the firm has relaunched its website to focus on the key operational challenges facing agency leaders, directing users to solutions based on specific pain points rather than product features.
Giles Ellwood (main picture), Chief Executive Officer at Homesearch, says: “Most agencies are not short of tools or data. What they are short of is the thread that connects them. Visibility that doesn’t lead to opportunity. Data that doesn’t show up in conversations. Prospecting that’s not consistent enough to compound.
“Each of those is a different fracture in the same system. We have spent years building a product to address each one. What we are now making clear, for the first time, is how the four of them form a single growth engine. One that works from any starting point, but compounds when they come together.”
STRONGER CONVERSATIONS
He adds: “The old way of building a product website is to present everything and hope the right person finds the right thing. We have done the opposite.
“The site meets agencies at the problem they are actually trying to solve and shows them exactly where to start.
“Whether that is visibility in AI search, more from their CRM, stronger conversations or a more predictable pipeline, the answer is there. And it leads somewhere specific.”
