British nationals accounted for more than half of the non-dom purchases recorded by Greece Sotheby’s International Realty between 2024 and the first half of 2026.
The agency’s proprietary data shows UK buyers represented 53% of these transactions, all of which exceeded €2.6m. Their combined value reached €30.1m, with a median purchase price of €2.99m.
British demand accelerated particularly strongly during autumn 2025, around six months after the UK replaced its non-dom tax rules with a residence-based system from 6 April.
During 2025 alone, British non-dom purchases recorded by the agency totalled €18.7m.
UK ENQUIRIES RISE 40%
Enquiries from UK buyers increased by 40% year-on-year during the first half of 2026.
British buyers accounted for 17.4% of the €6.11bn in aggregate demand recorded by Greece Sotheby’s International Realty, with the value of UK enquiries rising by 60%.
Almost one in five British enquiries involved a budget of at least €10m.
The agency says a new category of relocation-led buyer, which emerged following changes to Greece’s Golden Visa programme in 2024, accounted for 29% of its transactions during 2025.
LIFESTYLE AND RELOCATION MARKETS
British demand divides into two distinct segments.
Lifestyle purchasers favour the Ionian Islands, which generated 41% of UK enquiries. Corfu was the most requested location, with a median budget of €1.95m.
Ultra-prime relocation buyers are instead targeting the Athens Riviera and the Cyclades, where the median enquiry budget reached €7.2m.
Greece Sotheby’s International Realty says its completed non-dom transactions are concentrated in this higher-value segment and predominantly involve primary residences rather than holiday homes.
MEASURABLE LOSS
Savvas Savvaidis (main picture), President and Chief Executive Officer of Greece Sotheby’s International Realty, says: “The departure side of Britain’s non-dom story has been told through estimates and anecdote. We are publishing the arrival side, from transaction records.
“A buyer category that did not exist in our files before 2024 produced twenty-nine percent of our 2025 volume – and more than half of it is British.
“The autumn of 2025 is the abolition made visible in property records: British relocation purchases concentrated in the months after the regime ended. These are families completing a considered decision on a natural timetable – tax advice in the summer, residency for the new fiscal year, the home secured before year-end.
“These buyers are not acquiring holiday homes. They are moving their tax residence, their families and their fiscal base, and every purchase in our record sits above two and a half million euros. Britain’s loss is measurable, and Greece is one of the places where it is landing.”
