Zoopla has unveiled its first overhaul of its SME membership packages in seven years after working with hundreds of estate agents to redesign its offering around the needs of modern agencies.
The property portal says feedback from agents over the past 12 months highlights a demand for greater flexibility, a more hyperlocal approach and stronger returns on marketing spend.
The result is three new membership packages – Listing, Instruction and Complete – designed to support agencies with different growth objectives, from increasing brand awareness to winning more instructions and growing market share.
Each package is tailored to the size of an agency, the characteristics of its local market and Zoopla’s performance in that area. Members will also receive access to the upgraded ZooplaPro platform and Property Valuation Reports.
STRONG ROI
Paul Whitehead (main picture), Chief Executive Officer at Zoopla, says: “Over the past year we’ve spoken with hundreds of agents across the country to understand what they need from a property platform in 2026 and beyond – their ask was greater flexibility, a hyperlocal approach and an even stronger return on investment from their marketing spend.
“These new packages have been built in partnership with our customers to deliver what they need.
“We’re already seeing the results of that collaboration, with one in three SME customers upgrading in just six months. This is about growing agents’ businesses alongside our own, and making sure every pound they invest with us works harder.”
INCREASED LEAD VOLUMES
Zoopla says agents using the new packages have seen total lead volumes increase by 23% year-on-year, while its homeowner audience has grown to more than six million subscribers, providing additional opportunities to generate valuation leads.
The company says Complete Max, the highest tier within the Complete package, gives agents access to Prospect Plus, its vendor lead generation product.
Among those adopting the new packages is East of England agency Fenn Wright, which has returned to Zoopla after an eight-year absence.
Ian Fry, Head of Estate Agency at Fenn Wright, says: “Zoopla’s new packages represent a step-change in performance and value.
“We’ve been particularly impressed by the results-driven approach and the strength of valuation opportunities in the East of England, giving us real confidence in Zoopla’s ability to help us win more instructions and grow our business.”
Richard Goodman, Director at Goodman & Lilley, adds: “Zoopla is an essential part of how we do business. The Complete Max package has given us the reach and tools to compete effectively across the Bristol and Somerset market and in 2026 we’ve already seen some great results through the new features that come with the package, including the high-intent vendor leads generated from Prospect Plus.
“The support from the team has been excellent too, which makes a real difference. We’re committed to continuing the partnership for the long term.”
And Kunal Trehan, Director and Founder of Black & Blanc Estate Agents, says: “Zoopla is a core pillar of our marketing strategy and the Complete Max package will help us win more instructions beyond our central patch.
“Products like Prospect Plus are a great bonus, boosting the high-quality leads we already receive from Zoopla.”
