Zoopla has returned to profit despite a slight fall in annual revenues as its strategy increasingly shifts towards identifying homeowners before they put their properties on the market.
The property portal reports revenue of £83.2m for the year to 31 December 2025, down 1.2% from £84.2m a year earlier as it completed a rationalisation of its products.
Zoopla reports a statutory profit of £20.7m and an operating margin of 16%, while separately reported figures put pre-tax profit at £13.3m.
The results come alongside rapid growth in its homeowner audience. The number of people tracking the value of their property on Zoopla increased 39% during 2025 to 5.4m and has since climbed to 6.4m.
SELLER LEADS
The growth builds on Zoopla’s efforts to engage homeowners before they actively decide to move.
Its MyHome service had four million users in March 2025 and passed 4.5m by July that year, with homeowners able to monitor their property’s estimated value, local sales and potential buyer demand.
Zoopla says valuation leads delivered to estate agents increased 25% year-on-year, while its best-performing seller product converts 43% of leads into sales listings.
That conversion performance is consistent with figures previously published for Prospect Plus, which connects agents with homeowners who have indicated an intention to sell.
Paul Whitehead (main picture), Chief Executive Officer of Zoopla, says: “Our strategy is working, which you can see in what we are delivering for our partners, building on the foundational work of the past 18 months.
“Our strategy is based on intent not just volume. New multi-year partnerships with home builders, estate agents and brand partners reflect our customer first approach to focus on delivering a measurable return on investment.”
AI OPPORTUNITY
Whitehead also identifies Zoopla’s growing pool of homeowner data as central to its plans for artificial intelligence and conversational property search.
He adds: “Our performance is built on a direct, trusted relationship with more than six million homeowners who engage with Zoopla long before they enter the search phase.
“They track their property value and demand, follow their local market and plan their next move – giving us insights into who intends to sell and when.
“That is also what makes the AI opportunity so compelling, conversational search and AI-driven experiences are only as good as the data underneath them.”
