Fine & Country’s YouTube channel has surpassed 200,000 subscribers, doubling its audience in just 12 months.
The estate agency network reached 100,000 subscribers in July last year and says YouTube is now its largest and fastest-growing social media platform.
Growth has been driven by its Luxury Home Tour Series, which showcases high-end properties listed across the Fine & Country network to viewers around the world.
Since passing the 100,000-subscriber mark, the channel has generated more than nine million views, almost 300,000 hours of viewing time and 74.3 million impressions.
ENGAGEMENT BUILDER
Fine & Country said the channel helps agents place properties in front of an expanding international audience while building engagement with buyers, sellers and property enthusiasts.
Sophie Davies, Head of Social Media and Content at Fine & Country, says: “Reaching 200,000 subscribers in just a year is a fantastic achievement and reflects the strength of our video-first approach.
“By bringing extraordinary homes and the expertise of our network to audiences around the world, we continue to inspire buyers, sellers and property enthusiasts while strengthening the Fine & Country brand on a global scale.
“This milestone is a testament to the creativity and dedication of our content team, presenters, videographers and, of course, our network of agents, whose incredible properties continue to capture the attention of viewers worldwide. The continued growth of our audience demonstrates that high-quality video has become an essential part of how people discover and engage with premium property.”
BIG MILESTONE
Emilie Despois, Chief Marketing Officer at Fine & Country, adds: “To double our YouTube audience in just 12 months is an exceptional achievement and highlights the growing influence of video within the luxury property sector.
“Buyers increasingly expect rich, engaging digital experiences, and our investment in high-quality video content ensures Fine & Country remains at the forefront of that evolution.
“As our audience continues to grow, so too does the opportunity to extend the reach of our network, build meaningful partnerships with premium brands and further enhance the visibility of the exceptional properties our agents represent.
“This milestone is another important step in our long-term digital growth strategy.”
