Essex estate agency Gyles & Rose has rebranded as NAKED after joining eXp UK’s Team model.
The residential agency, led by Founder Charlie Morgan, has introduced a new identity, technology and operating systems as part of a wider overhaul of the business.
NAKED will retain control of its branding and customer proposition while gaining access to eXp’s technology, training and international network.
The move reflects the agency’s decision to step away from the traditional high street model and create a business focused on transparency, technology and customer experience.
AGENCY RETAINS ITS INDEPENDENT IDENTITY
Morgan has spent more than a decade working for independent agencies and challenger brands in the Essex property market.
By joining the Team model, NAKED can continue trading under its own name and maintain its local identity while using eXp UK’s wider infrastructure.
The addition continues the growth of the model among established agency owners seeking additional support and scale without abandoning their existing brands.
ENTREPRENEURIAL THINKING
Adam Day, Head of eXp UK and Europe, says: “Charlie’s vision for NAKED is exactly the sort of entrepreneurial thinking that’s helping reshape the future of estate agency.
“Rather than accepting the traditional way of doing things, he’s taken the opportunity to completely rethink how an estate agency should operate and has chosen a platform that gives him the freedom to build that vision without compromise.
“That’s precisely why our Team model continues to resonate with established agency owners. It enables businesses to retain everything that makes them successful locally whilst giving them access to the technology, support and international reach needed to compete at the very highest level.”
MORE THAN A REBRAND
Morgan says: “I’ve spent the last 12 years working across the property industry and during that time I’ve learned just as much about what doesn’t work as what does.
“Too much of traditional estate agency is built around outdated systems, unnecessary hierarchy and processes that make life harder for both agents and clients. We wanted to build something different.
“NAKED is about complete transparency, exceptional marketing and giving people a better experience from start to finish. Joining eXp UK allows us to do exactly that. We have the freedom to build the business around our customers rather than around a high street office, whilst giving our agents the tools and autonomy to do the best work of their careers.
“For us, this isn’t simply a rebrand. It’s the start of building the estate agency business we believe the modern market deserves.”
