Dwelly has strengthened its presence across the Cotswolds and South West after completing the acquisition of Cheltenham-based lettings agency Elliot Oliver.
The deal marks Dwelly’s fifth acquisition of 2026 and follows the recent purchase of Midlands lettings firm Albery Tyson. The latest transaction adds around 900 fully managed properties to the group’s portfolio, taking its total number of properties under management to almost 9,000 nationwide.
The acquisition further cements Dwelly’s position among the UK’s largest lettings businesses and expands its footprint across key regional markets.
Founded in Cheltenham, Elliot Oliver has established a strong reputation in the local market, particularly within lettings and property management. Following the acquisition, Managing Director Georgy Phillips (main picture, right) will remain in place to lead the business through its next phase of growth.
AI-DRIVEN TECH
Dwelly says its acquisition strategy remains focused on retaining local leadership teams while supporting growth through enhanced operational systems and AI-driven technology.
Oliver Bishop, Founder of Elliot Oliver, says: “Elliot Oliver has always been built around service, relationships and a strong understanding of the local market, so finding the right long-term home for the business was incredibly important.
“Dwelly’s approach stood out because they aren’t looking to replace the identity of the businesses they acquire, they’re looking to strengthen them, and their focus on supporting good people with better systems and technology made this feel like a very natural fit.
“With Georgy continuing to lead the business, I’m incredibly confident that Elliot Oliver is well positioned for its next phase of growth.”
GREAT CULTURE
Sam Humphreys (main picture, left), Head of M&A at Dwelly, adds: “As our acquisition activity has increased this year, so too has the number of conversations we’re having with agency owners across the market. But we remain very disciplined in terms of the businesses we choose to partner with.
“Elliot Oliver stood out because it’s a business with a strong local reputation, a great culture and a team that genuinely understands its market. Those qualities are incredibly valuable and they’re not something we look to replace post-acquisition.
“Our approach is about helping already successful agencies accelerate further by improving the operational infrastructure around them.
“Through technology and AI-led systems, we can remove much of the manual workload that slows teams down, allowing them to focus more time on clients, service and growth.”
