The Property Franchise Group has taken a 25% equity stake in conversational AI platform Enteka AI as it looks to accelerate the use of artificial intelligence across its estate agency network.
Enteka’s technology is already operating across more than 210 TPFG offices spanning Belvoir, EweMove, Hunters, Martin & Co, Northwood and Whitegates, as well as Brook Financial Services.
TPFG is investing £900,000 in new shares for a 15% interest in Enteka, with a further 10% stake issued upfront and subject to forfeiture conditions linked to a three-year commercial agreement.
Under that agreement, Enteka will become TPFG’s preferred AI provider.
LEAD GENERATION
Enteka’s platform handles customer enquiries across telephone, email, SMS, WhatsApp and live chat, providing round-the-clock support for agents and mortgage brokers.
The technology can capture and qualify leads, arrange appointments, identify cross-selling opportunities and re-engage existing customer databases. It can also handle property maintenance enquiries.
TPFG expects adoption to expand beyond the 210 offices already using the platform, although Enteka will remain independent and continue serving other estate agencies and mortgage brokers.
Gareth Samples (main picture, inset), Chief Executive Officer of The Property Franchise Group, says: “Enteka’s technology is designed around the needs of property professionals, helping them capture more opportunities and spend more time on the activities that grow their businesses.
“Moving early to adopt these capabilities across our network can create a first-mover at scale advantage.”
AI EXPANSION
TPFG says the investment forms part of its strategy of investing in complementary businesses that can extend the group’s wider platform and improve franchisee productivity and profitability.
Christos Votsis, Founder and Chief Executive Officer of Enteka AI, says: “We founded Enteka to help property professionals turn more customer conversations into business opportunities and to take the administration that follows off their desks.
“With TPFG’s backing, we can bring that ambition to a wider network, helping franchisees win more instructions, spend more time with customers and improve profitability.”
