Rural housing markets across England and Wales are outperforming urban areas, with countryside house prices rising faster than the national average as buyers continue to prioritise value and lifestyle.
Research from Yopa found that average rural house prices increased by 1.9% in the year to January 2026, ahead of the 1.6% national average and above the 1.5% growth recorded across towns and cities.
Despite stronger growth, rural homes remain cheaper on average than urban properties. The average countryside home now costs £295,540, compared with £298,169 across urban markets and a national average of £297,453.
The data suggests demand for village, market town and semi-rural living remains resilient, particularly as buyers continue to seek larger homes, outdoor space and relative affordability compared with major urban centres.
STRONGEST GROWTH
The strongest growth was recorded in the Forest of Dean, where average rural house prices climbed by 9.6% over the last year to £301,455.
Other strong-performing countryside markets included Northumberland, where prices rose 8.2%, and Newark and Sherwood, which saw growth of 7%.
Further hotspots included Bolsover, West Devon, Cumberland and Horsham, all of which recorded annual growth above 5%.
At the more affordable end of the market, County Durham was identified as the cheapest rural location, with an average house price of £138,267.
Other affordable countryside locations included Cumberland (£173,919), North Lincolnshire (£179,047), Bolsover (£188,073), Denbighshire (£194,801) and Carmarthenshire (£195,754).
ATTRACTIVE OPTION
Tom Greenacre, Director of Estate Agency Operations at Yopa, says: “Rural living in England and Wales continues to offer a compelling affordability advantage compared to many urban centres, making it an increasingly attractive option for buyers seeking better value and quality of life.
“However, as demand grows and prices begin to rise, the gap is starting to narrow.
“For those considering a move away from the city, acting sooner rather than later could make a meaningful difference in securing both value and opportunity in the countryside.”
