OneDome is taking its homebuying campaign to national television as it targets an audience of 7.6 million people across Britain.
The property platform’s “The New Way” campaign will run nationally from 16 September until the end of October, promoting its attempt to bring different parts of the buying process under one service.
Its first national 30-second advert aired during Channel 4 News last night, with further appearances scheduled around programmes including Amazing Spaces.
The national push follows an eight-week regional television campaign across the South of England during May, June and July, which OneDome says reached three million viewers.
HOMEBUYING PROCESS
OneDome is using the campaign to challenge a buying process in which consumers can deal separately with mortgage brokers, conveyancers, surveyors and insurers while managing their transaction.
Its HomeBuyer Service combines mortgage advice, conveyancing, a property survey and buyer protection insurance within a single package, supported by a dedicated Property Moving Assistant.
The service is managed through OneDome’s online platform and costs a fixed £999.
It also includes the OneDome Guarantee, covering up to £2,250 of eligible upfront costs where a purchase falls through for reasons outside the buyer’s control.
Babek Ismayil (main picture, inset), founder and CEO of OneDome, says: “Homebuyers should not have to become project managers just to buy a home. Yet they are still expected to coordinate different companies, chase updates, and carry the risk when the process goes wrong.
“We built OneDome because the system should work around the buyer, not the other way around. The New Way brings the essential services and people together, giving buyers one team to support them from offer to completion.”
NATIONAL PUSH
The 30-second version of the campaign has already received more than two million views on YouTube following the regional rollout.
Paul Troy, Chief Marketing Officer at OneDome, says: “We want people across Britain to question why buying a home still feels so complicated, and to know that they no longer have to accept the Old Way.”
