The average asking price of newly listed newbuild homes has fallen across several parts of the UK over the last year although other regions continued to record growth.
Propertymark’s analysis comparing April 2025 with April 2026 found a mixed regional picture for newbuild pricing, reflecting changing buyer demand, regional economic conditions and evolving working patterns.
Wales recorded the sharpest annual decline, with the average price of a newly instructed newbuild home falling from £385,488 to £365,789.
Other regions to see prices fall included the North West, South East, South West and Yorkshire and Humberside. The South West saw the smallest reduction, with prices easing marginally from £461,165 to £458,068.
PRICE DIFFERENCES
But prices increased across the East Midlands, East of England, London, North East, Scotland and West Midlands.
London continued to command the highest average newbuild prices, rising from £630,891 in April 2025 to £685,677 in April 2026.
The East of England also saw notable growth, with average prices climbing to £515,041 from £457,265, while the North East increased from £322,519 to £355,497.
Scotland recorded the smallest annual increase among the regions where prices rose, moving from £362,919 to £368,011.
Propertymark says regional pricing differences continue to be influenced by factors including local economic performance, infrastructure investment, planning constraints, labour costs and the type of homes being built.
HOME WORKING REVOLUTION
Nathan Emerson (main picture, inset), Chief Executive Officer at Propertymark, says: “Differences in regional economy and levels of investment in both employment and infrastructure have been a key driver regarding house prices, and especially newbuild properties for many years.
“However, things have evolved in recent years, and this continues to impact house prices across the entire spectrum.
“We live in a very different world than only 10 years ago. The home working revolution continues to reformat core requirements and demands from people regarding where they both aspire and can realistically choose to move to.”
GREATER CHOICE
He adds: “Long gone is the defined need for many people to commit to a daily commute to a specific location to earn a living and now many people are enjoying the freedom of greater choice regarding their locality.
“Although it’s never possible to accurately predict the future in full, there is potential for further equalisation on newbuild pricing when compared regionally.
“As consumer habits and housing demand changes over time, we could see a subtle but relevant convergence on new build pricing down the line.”
