South West London lettings agency Aziz Property Group has selected Alto as its new customer relationship management platform as it prepares to expand the business.
The Tooting-based agency, founded more than a decade ago, employs seven people and manages approximately 150 properties, including a significant number of houses in multiple occupation.
The appointment follows a wider rebrand and review of the systems needed to support further growth.
Aziz Property Group is currently moving from its existing CRM, which the agency said no longer matched its operational requirements, particularly around HMO management, tenant matching and financial workflows.
INTUITIVE DATA ACCESS
Alto will bring the agency’s property, unit and tenancy information together within one system. Its appraisal and valuation tools will also allow staff to access rental data more quickly when speaking to landlords.
Omar Aziz, founder of Aziz Property Group, says: “We’d reached the point where growth was exposing cracks in our systems. I wasn’t prepared to keep scaling a business on top of something that wasn’t built for how we actually operate.
“We sat down with the team, and I was sold. It was just better in every way for what we needed – cleaner, more intuitive, and built for how agencies actually work.
“Something as simple as being able to quickly pull together accurate rental data saves a huge amount of time. What used to take 20–30 minutes of research can now be done in seconds, which makes a real difference when you’re speaking to landlords.”
AI FEATURES
Onboarding is now underway, with the agency planning to use Alto’s prospecting and artificial intelligence features to reduce administration and identify new business opportunities.
Aziz adds: “I’ve invested heavily in the brand and growth of the business. The last thing I wanted was to keep bringing in more properties into a system that wasn’t fit for purpose. Alto gives us the confidence to scale properly.”
Nick Shaw (main picture,inset), Chief Revenue Officer at Alto, says: “Aziz Property Group is a great example of a growth-stage agency making the decision to fix its foundations before scaling further.
“This wasn’t just a system change, it was about finding a platform that aligns with how the business actually operates, particularly with the added complexity of HMOs and financial workflows. We’re delighted to be supporting Omar and the team as they continue to grow.”
