Sales progression specialist ASAP says it has reclaimed around 30% of its onboarding team’s working day after introducing guided AI into its sales progression process, dramatically reducing the time spent on repetitive administration.
The company said automation is now handling many of the rules-based tasks traditionally completed manually, including document reading, data extraction and case opening, allowing staff to spend more time dealing directly with buyers and sellers.
According to ASAP, around 95% of the time previously spent opening sales progression files has now been eliminated through the use of AI-assisted workflows.
The move reflects the growing adoption of artificial intelligence across the property sector, where firms are increasingly deploying automation to improve efficiency, reduce delays and manage growing compliance and operational pressures.
HUMAN OVERSIGHT
However, ASAP stressed that human oversight remains central to the process, with staff continuing to review exceptions, edge cases and customer interactions.
Matt Goddard (main picture), Chief Technology Officer at ASAP, says: “Our onboarding team are exceptional at managing property transactions but were spending a huge amount of time buried in admin – manually reading incoming memoranda of sale, validating information and opening cases.
“A major challenge came from the nature of the data itself. Around 40% of incoming memos are handwritten, captured by estate agents outside of CRM systems. When we realised guided AI could reliably process this information, it provided further evidence of its time-saving capabilities.”
The company said the system processed more than 550 cases and around 3,000 pages of documentation during its first month of testing.
IN CONTROL
Goddard adds that the technology is designed to sit alongside existing systems rather than replace staff entirely.
“For us, using AI responsibly means letting technology do what it does brilliantly while keeping humans in control of what matters most,” he says.
“The biggest benefit is the time reclaimed to spend with buyers and sellers and the quality of the conversation clients have with our team, because that team is not drowning in admin when they pick up the phone.”
The wider property sector is increasingly exploring AI-driven solutions as firms look to tackle transaction delays, improve customer communication and reduce fall-throughs in what remains one of the UK’s most fragmented and admin-heavy industries.
