Zoopla says it has made a strong start to 2026 after its audience of homeowners tracking the value of their property through the platform surpassed six million.
The property portal says revenues across the business increased by 9% year-on-year during the first quarter driven by growing consumer engagement and increased value delivered to estate agents and housebuilders.
Zoopla says its expanding homeowner audience is becoming a major differentiator within the portal market, helping agents identify potential sellers earlier in the moving journey.
The company revealed that valuation leads to estate agents increased by 32% year-on-year in February 2026, with the platform increasingly focused on building direct relationships with homeowners long before they actively begin searching for property.
NEW-BUILD GROWTH
The business also confirmed the acquisition of specialist portal newhomesforsale.co.uk was completed in February, strengthening its position within the new-build sector.
Zoopla says that the acquisition, combined with its data and AI capabilities, will help developers improve lead quality, reservation rates and marketing efficiency.
Stephen Parker, Head of Digital at Taylor Wimpey, says: “Zoopla is a valued partner and key pillar in our marketing strategy for 2026, with a sector-leading percentage of leads delivered by the property website converting into reservations.
“This, combined with the quality and quantity of their new home buyer leads, drives a strong return on investment.”
AI STRATEGY
The portal is also accelerating its AI strategy after signing an enterprise agreement with OpenAI in April 2026.
Zoopla says the partnership will support the rollout of more personalised consumer tools and a new conversational experience branded ‘Just Ask Zoopla’, aimed at helping homeowners better understand affordability, local markets and moving options.
Paul Whitehead (main picture), Chief Executive Officer of Zoopla, says: “The progress we have made reflects what happens when Zoopla is focused on creating real value for consumers and its partners.
“Six million homeowners now trust Zoopla to track the value of their home – and that engagement is what drives stronger outcomes for the agents and housebuilders we serve.”
BIG ENDORSEMENT
And he adds: “New partnerships with Connells, Andrews, Taylor Wimpey and Persimmon are a powerful endorsement of our progress in becoming a true strategic partner to our customers, driving tangible return on investment through market-leading products and unique data insights.
“The acquisition of newhomesforsale.co.uk and our enterprise agreement with OpenAI mark the next phase of Zoopla’s evolution, investing in AI and product innovation to make moving simple for consumers, and to build a property platform that creates long term value.”
