Two established south coast estate agencies have rebranded under a single name, as Michael Jones and Brand Vaughan become part of Charters Estate Agents.
The move brings offices across Sussex, including Worthing, Brighton and Hove under the Charters brand, extending its footprint beyond its traditional Hampshire and Surrey base.
The rebrand reflects wider consolidation in the agency sector, as firms look to combine strong local presence with the scale, systems and reach of larger regional networks.
Backed by Lomond, the expanded operation will offer increased exposure to buyers and tenants, alongside access to a broader database and enhanced technology platforms.
REGULATORY CHANGE
The transition also comes ahead of major regulatory change, with the Renters’ Rights Act 2025 set to reshape lettings, prompting agencies to strengthen landlord support and compliance services.
Elliott Trodd, Charters Managing Director, says: “While our name is changing, the heart of our service remains exactly the same.
“We are combining the local experts’ customers know and trust with the support network of Charters – a lettings and estate agency with a proven record of delivering market-leading results.
“By uniting our award-winning pedigree with even better systems and a reach that extends across Hampshire, Surrey, and into London through our partnership with Kinleigh Folkard & Hayward (KFH), we are ensuring that our landlords and homeowners receive a level of service that is truly unparalleled in Sussex.”
BIG STEP FORWARD
Andrew Gunner (main picture, inset), Lettings Director at Michael Jones and Brand Vaughan, adds: “This represents far more than a simple rebrand, it is a significant step forward for our clients.
“By joining forces with Charters, we are strengthening our ability to deliver exceptional results, combining an enhanced platform with the trusted local expertise our customers value.
“Our clients will benefit from increased exposure to an audience of over 90,000 monthly website visitors, alongside access to an expanded database of high-quality tenants actively seeking rental properties across our region.
“This partnership allows us to amplify our reach while continuing to provide the personal, locally focused service that defines our approach.”
