The scale of regional price disparities across the UK housing market has been laid bare with London showing an £838,000 gap between its most and least expensive areas according to new research from eXp UK.
The analysis highlights a deeply fragmented market, where buyers and sellers are operating in vastly different pricing environments depending on location – placing greater emphasis on localised agent expertise.
London leads the divide, with average prices in Kensington and Chelsea reaching £1.2m, compared to £359,807 in Barking and Dagenham – a gap of £838,488, or 107.6%.
The South East and East of England also recorded disparities exceeding 100%, underlining the extent to which affordability pressures and pricing dynamics vary within regions.
PRICING STRATEGIES
For agents, the figures reinforce the importance of hyper-local pricing strategies, particularly as wider market conditions remain uncertain and affordability constraints continue to shape buyer behaviour.
Elsewhere, the North West saw a near 100% divide between Trafford and Burnley, while the West Midlands and Scotland also recorded significant gaps.
Even in regions with smaller disparities, such as the North East and Northern Ireland, notable differences remain between top and bottom markets – highlighting a consistent national pattern of uneven price distribution.
REGIONAL DYNAMICS
Adam Day (main picture, inset), Head of eXp UK and Europe, says: “What this research really highlights is the diversity of the UK housing market. Buyers and sellers are operating in very different landscapes depending on location, which makes local knowledge more important than ever.
“While high-demand areas continue to command premium prices, there are still opportunities for buyers to find value in less expensive markets, and for sellers to capitalise on strong demand in their area. Understanding these regional dynamics is key to making confident property decisions today.”
“The findings come as agents navigate a market increasingly shaped by affordability pressures, regional demand shifts and pricing sensitivity – factors that are amplifying the gap between prime and lower-value locations across the UK.”
