Thousands of UK estate agents could be overlooking one of their biggest commercial assets as buyer databases sit dormant while firms continue to spend heavily acquiring new leads.
That is the view of Viewery.ai, which has launched a new voice AI platform designed to help estate agencies reactivate inactive buyers already sitting within their CRM systems.
The company estimates the average UK estate agency branch holds between 3,000 and 10,000 buyer records, many of which become inactive after initial enquiries, failed searches or changing circumstances.
Rather than generating fresh leads through increasingly expensive portal advertising, the platform aims to reconnect with existing buyers, update their requirements through AI-driven conversations and automatically book viewings for suitable properties.
IDENTIFY BUYERS
Viewery.ai also claims its technology enables agents to identify potential buyers before new instructions reach the major property portals, creating an off-market opportunity for vendors while helping branches generate more value from existing databases.
Dmitry Meltsov (main picture, inset), Chief Executive of Viewery.ai, says: “The problem isn’t discipline. It’s structure.
“Estate agency principals know the pain. Stock is tight, transactions are slow, and portal costs keep climbing. Branches are running lean, negotiators are stretched, and systematic buyer follow-up collapses under day-to-day pressure. Matching quality decays within a fortnight of registration. Nobody’s fault – it’s what happens when a high-volume contact sport meets a static database.
“Your CRM stores buyers but the question is whether anything keeps them alive?”
LEAD RE-ENGAGEMENT
According to the company, just a 2% reactivation rate from a database of 5,000 dormant buyers could return 100 active applicants to an agency’s pipeline without additional marketing spend.
The platform operates alongside existing CRM systems rather than replacing them, automating buyer qualification, dormant lead re-engagement, post-viewing feedback and property matching through AI-powered voice conversations.
Viewery.ai says the technology can be integrated within a matter of days, allowing negotiators to focus on progressing transactions while the AI undertakes routine buyer engagement in the background.
