Former Zoopla enterprise sales lead Karl Griffin has launched JammJar, a new AI-driven platform built specifically for UK mortgage brokers, as the sector braces for a fresh wave of regulation and operational strain.
Griffin (main picture, left), who previously worked with national agency and mortgage networks at Zoopla before founding The Better Mortgage Company, is now CEO of JammJar – a platform he says is designed to tackle the real-world pressures brokers face every day.
His co-founder, Chris Underhill (main picture, right), brings deep technical experience as former CTO at Equiniti Data’s Marketing Source.
With the FCA’s ongoing consultation on advice-free mortgages and the rising demands of Consumer Duty compliance, brokers are increasingly seeking tools to reduce admin, boost productivity, and stay competitive. JammJar aims to do just that.
ENTERPRISE-GRADE TECH
Griffin’s experience at Zoopla gives him a unique vantage point on the challenges faced by adviser networks and estate agency groups.
He says: “Having worked with some of the biggest names in the market, I saw first-hand how manual processes, disjointed systems, and growing compliance expectations were stifling adviser productivity.
JammJar is designed to automate key advisory workflows – including fact-finding, emails, CRM updates and compliance admin – freeing up advisers to focus on clients, not paperwork.
EARLY TRACTION
Backed by Haatch and the FSE Group, the platform has already received strong early traction from mortgage firms looking to modernise.
JammJar has now opened its waitlist to firms across the UK, positioning itself as a catalyst for scalable, compliant growth in the face of growing regulatory complexity.
Griffin adds: “The market is changing fast. Advisers need tools built for their world – not generic systems. JammJar is here to help them scale with confidence.”
