Zoopla has launched a major new marketing campaign across the capital as it looks to reinforce its position as London’s number one property website by listings.
Independent data shows Zoopla hosts more property listings in London than any other UK portal and is also the first site Londoners think of when selling a home, with 54% spontaneous brand awareness among potential sellers.
The new campaign will see 100 London taxis wrapped in Zoopla’s distinctive purple branding, carrying the message that the platform offers “London’s biggest choice of homes.”
The activity will also feature extensive out-of-home advertising across key commuter hubs including London Bridge, Waterloo, Victoria, Blackfriars and Charing Cross.
5.6 MILLION MOVERS
Designed to extend Zoopla’s visibility beyond the capital, the initiative includes targeted placements in major commuter towns such as Guildford, Reading, Oxford, Milton Keynes and Portsmouth.
It will also be supported by digital activity across Facebook, Instagram, Microsoft and Google.
The combined reach is expected to exceed 5.6 million potential movers across London and the South East.
DOUBLING DOWN
Joby Russell, VP of Marketing at Zoopla, says: “Zoopla has a leading position in London and with this campaign in the capital, we’re doubling down to drive motivated movers to find their next home on Zoopla and connecting these buyers to our agents and housebuilders.
“Across the South East, we’re also tailoring our activity to drive high-quality vendor volumes for local agents, to help deliver a great return on investment for customers as their essential marketing partner.”
RIGHT TOOLS, RIGHT AUDIENCE
A spokesperson from estate agency Chestertons adds: “As one of London’s largest estate agencies, we offer thousands of properties for rent and sale across the capital and it is essential that we have the right tools to get every property in front of the right audience.
“With their powerful platform and brand strength in London, Zoopla is a key part of this and our strong relationship ensures the best result for our clients, buyers and sellers.”
And Nathan Khider, Founder of Nathan K Real Estate (and who also starred in Traitors – season three), adds: “As a brand in London Zoopla is very strong, particularly as it’s one of the main portals for renters and younger first-time buyers in the city. I think Zoopla is extremely good value for money.
“I’ve been working with Zoopla for three years now and properties get so many hits and enquiries for rentals or sales, and even more for lettings.”
