Zoopla has rolled out an upgraded version of its agent branch profile pages with early results showing a 49% increase in buyer and seller enquiries.
The update is designed to help estate agents generate more high-intent leads by making it easier for serious home movers to research and contact branches directly.
The mobile-first redesign (main picture, inset) focuses on converting browsing into action, allowing users to quickly access key information and get in touch with agents while on the move.
New features include ‘Meet the Team’ sections, opening hours and performance data such as number of listings, average asking prices and time on the market, aimed at giving consumers greater confidence when choosing an agent.
GROWING DEMAND
The changes also strengthen the impact of Zoopla’s wider advertising products, including InSearch ads and property alert banners, which now direct traffic more effectively to enhanced branch pages.
The update reflects growing demand from agents for tools that go beyond listings, allowing them to promote their brand, expertise and local market knowledge in a more visible way.
It also comes as portals face increasing pressure to demonstrate clear return on investment, particularly around lead quality rather than volume.
Rich Hayes (main picture), Chief Operating Officer at Zoopla, says: “We’re constantly investing in product innovation that helps our agent partners see a stronger return from their investment with Zoopla.
“By improving how movers discover and contact agents, these upgraded branch pages help convert browsing into meaningful enquiries, ultimately driving more instructions and value for our customers.”
