Zoopla has established the highest-intent vendor pipeline for agents and optimised its search experience with a +16% lead conversion rate in Q3 and is on track to hit four million claimed homes at the end of the year.
The property portal continues to focus on building a higher intent seller audience using its strength in property valuation and area insights.
One million more people claimed a home in the last year, with Zoopla on track to hit four million claimed homes in 2024 – a 25% increase from 2023, with one in four properties going on to be listed on Zoopla.
Homeowners who claim their home on Zoopla are provided with personalised insight into their local property market including nearby properties for sale, the average number of days they have spent on the market and the best-performing property types.
Six out of 10 homeowners are now returning every month to understand the value and potential demand for their home and connect with agents.
OPTIMISED EXPERIENCE
Zoopla also continues to optimise its search experience for renters and buyers throughout the last quarter, delivering a +16% increase in lead conversion rate in Q3.
Optimisations include adding a new ‘hybrid map’ to listings, a feature that enables consumers to simultaneously view the map and listing cards, enhancing their search experience.
This has resulted in a 20% increase in ‘for sale’ email leads from Zoopla’s listing results search page.
Zoopla has also improved the range of filters on Zoopla.co.uk, delivering more relevant search results for consumers, and higher quality leads for agents as a result. This has included adding a leasehold vs freehold filter and the ability to filter by the number of bathrooms. It also drives users back to site each month by emailing the 1.2m homeowners looking to buy with recommended listings using their most common search criteria.
LASER-FOCUSED
Rich Hayes (main picture), Chief Operating Officer at Zoopla, says: “We are laser-focused on providing both strong ROI and innovation to agents and housebuilders.
“Our recent performance highlights how we’re delivering against our ambition to be the UK’s trusted partner for key home decisions and building a unique higher-intent moving audience for our customers.
“This audience, combined with record levels of homeowners claiming their homes on Zoopla means we’re in an exceptionally strong position to achieve this, with much more to come before the end of the year.”
