Zoopla has reported a resilient financial performance for 2024, maintaining strong margins while refocusing its business on core marketplace activities and investing in technology to grow its homeowner audience.
The property portal, which published its statutory accounts for the year ended 31 December 2024, said revenues fell to £84.2 million from £90.5 million in 2023, while operating profit declined to £15.7 million from £18.5 million.
Operating margins eased only slightly, to 19% from 20%, despite increased investment in new products.
A one-off non-cash impairment linked to historic investments by the former ZPG Group pushed the company into a statutory loss of £5.8 million.
UNLOCKING NEW AUDIENCES
Paul Whitehead (main picture), who was appointed chief executive in January 2025, reckons that the company has emerged stronger after a year of restructuring.
He says: “2024 was a year of transformation for Zoopla. Despite challenging market conditions, the Company delivered strong margins, streamlined operations, and refocused the business for growth.
“Now, with a clear strategic direction and a dedicated leadership team, Zoopla is delivering greater value for our customers.”
And he adds: “I’m pleased with the strong momentum we are building in 2025. We are winning new customers and growing our active high-intent homeowners, which is a clear signal that our strategy is working.
“We are unlocking new consumer audiences and lead quality is improving, which drives greater ROI for our customers and ultimately helps more people win at moving home.”
SHARPENED FOCUS
Zoopla, which attracts around nine million monthly unique users, said it continues to lead in London by listings coverage and has invested heavily in valuation and insight tools.
Its “My Home” valuation product grew subscribers to 4.5 million by July 2025, up from 3.8 million at the end of 2024, with more than 700,000 indicating they were serious sellers.
A new product, Prospect Plus, is aimed at connecting these sellers with agents, achieving conversion rates of up to 40%.
The company’s customer base has also strengthened, with Leaders Romans Group returning after a one-year absence in March and Knight Frank signing a three-year residential listings deal in May.
Whitehead said Zoopla’s sharpened focus and investment in technology were building momentum and positioning the business for growth in 2025 and beyond.
