Zoopla has unveiled Prospect Plus, a powerful new product designed to deliver estate agents direct access to homeowners who are ready to move within the next 12 months – unlocking what it estimates to be over £2 billion in potential commission revenue.
The new tool leverages data from Zoopla’s MyHome platform, which has grown to over four million UK homeowners using it to track their property’s value, housing equity, and local market trends.
Within this highly engaged user base, 700,000 homeowners have signalled an intent to move in the coming year, creating a significant pool of motivated vendors.
Positioned as a high-ROI solution, Prospect Plus is already in use by over 150 agent branches, with early data showing a conversion rate of more than 40% from valuation requests to instructions.
KEY BENEFITS
- More quality prospects: Agents get direct access to an exclusive audience of committed sellers.
- More instructions: Insight-rich profiles—including seller activity on Zoopla, saved property searches, and valuation expectations—arm agents with the intelligence to win instructions.
- More sales: Leads are primed to convert, driving tangible sales outcomes.
HIGH QUALITY
Simon Gallacher, Director MNAEA at Up Estates, says the quality of leads through Prospect Plus has been a notable step up.
“Zoopla has always delivered valuation leads for us, but with Prospect Plus, the quality and outcome of those leads has significantly improved. We’ve seen a clear uplift in prospects that have gone on to convert into instructions – and ultimately, sales.
“It’s more sophisticated and the results are tangible, we’d highly recommend it to any agent looking to win more business.”
With over 100,000 new homeowners signing up to MyHome each month, Zoopla expects its seller audience – and the potential transaction pipeline for agents – to grow significantly throughout 2025.
FLEXIBLE PRICING
Flexible pricing is also built into Prospect Plus, with a cost-per-lead model and the ability for agents to select preferred postcodes, allowing for controlled and targeted usage.
Rich Hayes (main picture), Chief Operating Officer at Zoopla, says: “At Zoopla, we continue to invest in building the UK’s largest homeowner audience so we can unlock value for estate agents.
“Homeowners come to Zoopla for home valuations and one in four properties listed for sale now come via our unique MyHome audience.”
LEAD CONVERSION
And he adds: “We believe Prospect Plus provides agents with the best tool for converting seller leads in the industry.
“We’re just getting started and we have a number of additional untapped opportunities for Zoopla to engage consumers and create additional value for our customers that we will be bringing to market in the future.”
