Property portal Zoopla has passed a major milestone with 4.5 million UK homeowners now signed up to its MyHome platform and marking a 45% increase in subscriber numbers over the past year.
The rapid growth shines a spotlight on Zoopla’s strategy to become the UK’s leading platform for high-intent property sellers and to deliver enhanced value for estate agents.
The milestone comes on the heels of a record-breaking week for vendor leads in June, as demand from would-be sellers surged.
Zoopla says the MyHome platform – which allows users to track their home’s value and access a range of property services – has become a key driver of high-quality leads for agents.
CRUCIAL ENTRY POINT
Of the current subscriber base, more than 700,000 users have indicated they are likely to sell their property within the next 12 months.
Rich Hayes, Chief Operating Officer at Zoopla, says: “Our position as the first choice for 61% of consumers seeking home valuations has fuelled this significant growth.
“That translates into a uniquely engaged audience, representing over £1 billion in potential commission for our agent partners.”
According to Zoopla, it now delivers more initial valuation traffic than any other property portal, positioning MyHome as a crucial entry point in the property lifecycle.
DRIVING INSTRUCTIONS
To capitalise on this momentum, Zoopla has launched Prospect Plus, a new lead conversion tool designed to help estate agents engage directly with high-intent sellers surfaced through MyHome.
Early data shows a conversion rate of 43% from lead to instruction – a notable uplift in an increasingly competitive market.
Among the early adopters is London estate agency Foxtons and Jessamy Atkinson, Head of Performance Marketing at Foxtons, says: “Technology has always been at the heart of Foxtons’ success, and partnering with Zoopla on Prospect Plus has already exceeded our expectations on both lead generation and return on investment.”
GAME-CHANGER
Zoopla describes the product as a game-changer in the agency landscape, offering a targeted, data-driven approach that reduces the reliance on traditional marketing spend while boosting conversion efficiency.
Hayes adds: “We’re not just delivering more leads – we’re delivering better leads. This is about giving agents a genuine edge in today’s market and ensuring they can convert interest into instruction, and instruction into income.”
A REDEFINED SELLER FUNNEL
With heightened competition among estate agents and sellers becoming increasingly data-savvy, Zoopla’s strategy reflects a wider industry shift toward digital engagement tools and predictive analytics.
By leveraging a growing database of homeowner insights, Zoopla believes it can help its customers capture more instructions at the earliest possible stage in the seller journey and long before users begin browsing on traditional property portals.
“This isn’t just about growth,” says Hayes. “It’s about redefining the property journey and helping agents tap into a motivated pipeline of sellers who are ready to transact.”
