Zoopla has launched a new major marketing campaign to stimulate demand for agents during the key spring selling months of April and May when one in five homes are listed for sale.
The campaign utilises Zoopla’s new TV ads, which launched on Christmas Day.
Those ads are centred around giving movers the confidence and tools to help them ‘Win at Moving’, driving more serious sellers for agents as a result.
The Spring burst of the campaign benefits from the addition of tailored valuation messaging, aimed at driving more valuations for agents in the key selling months.
UNLOCKING EXPERTS
Estate agents are at the heart of the ads and the broader campaign and are positioned as the experts unlocking that next move for Zoopla movers.
The campaign will reach over 50 million people in its first burst. And Zoopla reckons the campaign has already contributed to a 10% improvement in quality buyers and sellers to the Zoopla website.
HIGH-IMPACT
The ad campaign (main picture) will run across a range of high-impact channels, including Amazon Prime, Video on Demand and YouTube, while key TV placements include smash-hit TV programmes and sports events, including Celebrity Big Brother; The White Lotus; Formula 1; Premier League and quarter and semi-finals of the UEFA Champions League.
The campaign will also be visible across high-traffic pages on the Zoopla website and app, including HERE.
Joby Russell, VP of Marketing at Zoopla, says: “Following the overwhelmingly positive reception from agents and consumers, we’re excited to bring back our ‘Win at Moving’ marketing campaign to help our customers to capitalise on the spring moving months.
“This will be further enhanced by product improvements coming soon to the Zoopla website.”
