Zoopla says it delivered 42% more valuation leads to estate agents in February as its homeowner audience continues to expand and more sellers begin planning their next move.
The property portal reported strong momentum at the start of 2026, with valuation enquiries rising sharply after what it described as a record-breaking January.
The increase has been driven by growth in Zoopla’s homeowner-focused tools. Over the past three months, the number of homeowners subscribed to track their property and local market conditions has increased by 500,000, taking the total to more than 5.6 million users.
These subscribers use the platform to monitor their home’s value, follow local market trends and assess the right time to sell, creating what Zoopla says is a growing pipeline of “high-intent” sellers for its estate agent partners across Great Britain.
VALUATIONS GROWTH
According to Zoopla valuation leads have grown by double digits across every region over the past year.
The South East and East of England have seen the strongest increases, with valuation leads rising by more than 66% year-on-year as more homeowners prepare to list amid improving market conditions.
Meanwhile, the North East, North West and Scotland remain some of the most active sales markets in Britain. In these regions, Zoopla says it has delivered up to 56% more seller leads compared with a year earlier, helping agents secure instructions in areas where housing supply remains tight.
Zoopla attributes the growth to continued investment in its digital tools designed to engage homeowners earlier in the selling journey, before they formally approach an agent.
HIGH-QUALITY LEADS
Rich Hayes (main picture), Chief Operating Officer at Zoopla, says: “Zoopla’s strong start to 2026 shows the value of building for homeowner intent. More homeowners are using Zoopla to understand their home, track value and plan their next move, and that is translating into materially more high-quality valuation leads for our agent partners.
“Our focus is on driving valuable outcomes for our agents which is winning instructions and improving return on investment. We will continue investing in the audience, tools and insight that help our partners win in the living room.”
