Zoopla has extended its latest marketing campaign (which launched on the 25th of December) into March following a record January for unique vendor leads. The campaign will continue to prime movers as we continue through one of the busiest periods in the year for the property market.
Zoopla’s high-performing TV ads (Nana’s Cottage and Kids Party) will continue to run across some of the UK’s most highly viewed programmes including new Married at First Sight Australia, Love Island All stars final and football games across the Premier and Champions League.
This will be supported by Zoopla’s AI-powered local market messaging, tailored to 50 local authority regions via Facebook and Instagram – with the messaging now scaling to YouTube to deliver more market insight and drive consumers directly to local listings pages on Zoopla. Session impact from digital campaign channels alone (i.e. the number of consumers visiting Zoopla.co.uk after seeing the ads) has doubled from Q4.
ZOOPLA TAXIS
Nikki Cole, ZooplaTo further support regional performance efforts, Zoopla-wrapped taxis (picured above and below) have also gone live in Birmingham, Manchester and Liverpool positioning Zoopla as the go-to destination for properties, prices and agents in each area.
This is only the beginning of Zoopla’s increased marketing spend for 2024, with much more to come later this year.
MARKETING
Nikki Cole, Director of National Sales for Zoopla, says: “We promised agents increased marketing investment from Zoopla in 2024, and we’re pleased to start delivering against this by extending our latest marketing campaign.
“Our goal is that this will help agents to make the most of the seasonal uplift in the property market and capitalise on the buyers and sellers currently in market.”
