More than 400,000 Zoopla homeowners listed their properties for sale in 2025, delivering a sharp uplift in new instructions for estate agents.
The total represents a 37% increase on 2024 and equates to around £2bn in potential sales commission value for agents.
Zoopla says its expanding pool of engaged homeowners is increasingly using valuation tools, market insights and buyer demand data to inform selling decisions, particularly in a market where higher stock levels are putting greater emphasis on accurate pricing.
During 2025, Zoopla’s homeowner audience grew by 1.2 million to more than five million subscribers, creating what the portal describes as a strong source of high-quality seller leads for agents.
BUYER DEMAND TOOL
A key driver of engagement has been Zoopla’s buyer demand tool, which allows homeowners to see how many buyer searches their property would appear in at different price points, as well as the level of competition from similar homes.
More than one in four homeowners now use the tool each month, with agents also using the data to demonstrate the impact of pricing on demand and speed of sale.
Zoopla has also introduced a post-listing performance report for homeowners, providing insights such as listing views, search appearances and price comparisons against similar properties once a home goes live on the platform.
For agents seeking to convert homeowner interest into instructions, Zoopla’s Prospect Plus product is now used by more than 1,500 branches and delivers an average conversion rate of 43% from lead to instruction, according to the company.
TANGIBLE RETURN ON INVESTMENT
Rich Hayes (main picture, inset), chief operating officer at Zoopla, says: “We are investing to help agents grow their businesses with a focus on driving tangible return on investment through high-quality homeowners, market-leading products, and unique data and insights.
“Growing the number of high quality sales instructions is a key pillar in our strategy.”
“Growing the number of high quality sales instructions is a key pillar in our strategy. Zoopla is the UK’s leading destination for home valuation, with 67% of consumers choosing us first when valuing their home.
“It’s fantastic to see this strength translate into 400,000 educated sellers going on to list their properties last year.
“As we continue to innovate at pace, we’re confident that this audience of five million homeowners will continue to grow in both size and quality which in turn will generate further value for our agent partners in 2026.”
