Zoopla has acquired 100% of the issued share capital of newhomesforsale.co.uk, strengthening its position in the UK new homes market.
The deal brings together Zoopla’s audience data and AI-powered product tools with a specialist new homes platform that supports more than 200 developer customers, including nine of the top ten national housebuilders.
Founded in 1998, newhomesforsale.co.uk currently markets around 2,500 active developments and connects over one million buyers with new-build properties each year, generating approximately 170,000 qualified leads annually.
Zoopla said the acquisition will enhance its ability to deliver higher-quality leads, improved conversion rates and stronger return on investment for housebuilders.
STRATEGIC PARTNERSHIPS
The portal has recently expanded its new homes proposition, signing strategic partnerships with major developers including Taylor Wimpey and Persimmon Homes, and reported a 53% increase in new homes leads year-on-year.
Following completion, newhomesforsale.co.uk will continue to operate as a standalone brand with its existing leadership team, while benefiting from Zoopla’s data capabilities and product investment.
NATURAL NEXT STEP
Paul Whitehead (main picture), Chief Executive of Zoopla, says: “We’re delighted to welcome the team at newhomesforsale.co.uk to Zoopla.
“They have built a respected and highly specialised business.”
“They have built a respected and highly specialised business that consistently delivers high-intent leads, strong conversion rates and strong ROI for home builders.
“Combined with Zoopla’s proprietary audiences and AI-driven product innovation, we are well positioned to deliver a stronger and more efficient new homes marketing proposition for developers of all sizes.
“This acquisition is a natural next step in our strategy. Our recent partnerships with Taylor Wimpey and Persimmon demonstrate the progress we have made and the value we deliver. The addition of newhomesforsale.co.uk will strengthen our offer and deepen our relationships with home builders across the UK.”
INSIGHTS AND INNOVATION
Mark Hincks, Director of newhomesforsale.co.uk, adds: “Our focus has always been to connect developers with high-intent buyers and deliver a clear return on marketing investment.
“Joining Zoopla unlocks audience data, insights and innovation that will allow us to deliver even more value for our customers.
“Together, we can accelerate growth and support home builders with stronger sales pipelines and better commercial outcomes.”
