Winkworth Estate & Letting Agents has introduced Claromentis – an all-in-one franchise management platform that helps franchisors streamline operations, boost engagement and ensure compliance – across its franchise network.
Founded in Mayfair in 1835, Winkworth pioneered the franchising model in the UK estate agency sector.
From a family-run London specialist, it has grown into a network of more than 100 offices across the UK and overseas.
As the network expanded, ensuring consistent information sharing, training, and communications became increasingly challenging.
COLLABORATION CAPABILITIES
Winkworth previously relied on a system that was effective for day-to-day learning, but lacked the communication and collaboration capabilities needed for end-to-end franchise management.
As its contract drew to a close, Winkworth took the opportunity to embrace a single, unified platform that could bridge communications, centralise documentation, and deliver scalable training.
Built on Claromentis’ integrated intranet and LMS with governed document management, the new branded portal keeps every office informed and aligned.
COMPANY-WIDE AND LOCAL UPDATES
The hub supports company-wide and local updates through news and blogs and the LMS enables teams to create courses and learning pathways that franchisees can access on demand.
This indexed knowledge base brings essential resources together but importantly, brand themes keep the look consistent across offices.
However, for individual offices, granular permissions tailor access and let franchisees manage their own sub-users and content areas, providing a balanced approach to franchise consistency and office autonomy.
With support from Claromentis, Winkworth deployed the new franchise management platform quickly and with minimal disruption.
Communication bottlenecks have eased, and access to resources, training, and bulletins in one central destination is much easier. The franchisor now enjoys clear visibility into network engagement and performance. The result is smoother operations, more engaged teams, and ultimately, more clients finding the right home.
FRANCHISE POWER
Nigel Davies, Chief Executive at Claromentis, says: “Winkworth is a great example of how an integrated intranet and LMS can power a franchise network at scale.
“By bringing comms, knowledge, and training into one branded hub, they’ve removed friction for busy offices and created a consistent experience for every team member and every client.”
James Peacock, Head of Brand & Communication at Winkworth Estate & Letting Agents, adds: “Communicating changes or new information across a network of over 100 locations can be difficult.
“Claromentis offers a user-friendly solution to this challenge by allowing us to upload documents, news, and training quickly, and then display them in a fresh and visually appealing way that drives engagement.”
Claromentis provides integrated digital workplace software that combines intranet, knowledge management, learning management, and process automation in a single platform, helping organisations connect teams, centralise resources and deliver engaging learning experiences at scale.
