The Property Franchise Group (TPFG) has expanded its long-standing partnership with iamproperty by rolling out the firm’s Marketing Toolkit lead generation platform across 142 branches in a move designed to increase valuations and boost instruction conversions.
The platform will be deployed across several of TPFG’s sales brands, including Hunters, Whitegates and Mullucks, as the group looks to strengthen its front-end marketing capability and create a more centralised approach to lead generation.
TPFG, which is the UK’s largest multi-brand lettings and estate agency franchising group, said the rollout is intended to help agents generate more valuation opportunities and improve conversion rates during the appraisal process.
The latest move builds on a relationship between the two firms that dates back more than a decade. TPFG first partnered with iamproperty in 2013 for auction services before expanding the partnership in 2021 to include iamproperty’s movebutler platform for AML checks and digital onboarding.
MARKET APPRAISAL
iamproperty’s Marketing Toolkit includes a Market Appraisal module designed to support the entire valuation journey, from pre-appointment communications and in-room presentation tools through to post-appointment follow-ups. The system is aimed at helping agents improve conversion rates while providing a structured digital process around property instructions.
Tom Bailey, Head of Partnerships at iamproperty, says: “We’re really excited to continue our growing partnership with TPFG. After 13 years, we know the business, the team and the group’s goals and can support them at every stage of the sales journey.
“The adoption of our Marketing Toolkit will give branches the tools to not only increase valuation opportunities but maximise conversions, boosting new instructions and ultimately revenue.
“Agents need to stand out and deliver exceptional client experiences more than ever.”
“In uncertain markets, agents need to stand out and deliver exceptional client experiences more than ever.
“With this solution, agents have everything they need to maximise their win rate. The insights delivered within one platform will also support engagement of both auction and conveyancing for branches, giving their customers the best outcomes, all while maximising revenue.”
PROVEN ROI
Adam Noonan, Group Commercial Director at TPFG, adds: “Our relationship with iamproperty is not just about great technology, it’s about people.
“They are an extension to our team and treat the success of our business as if it was their own. With the adoption of movebutler as well as continued growth in our auction success, we’ve consistently felt the impact of speed, efficiency, security and revenue growth.
“Adopting iamproperty’s Marketing Toolkit and Market Appraisal module across branches will build on this success, with proven ROI from automated marketing campaigns and increased appraisal conversions – it sets our teams up for even more success, giving them more tools to win new instructions and boost revenue.”
