Sven Odia, Executive Chairman at Spain Sotheby’s International Realty, tells Property Soup about his predictions for the rest of 2025 and the trends he is seeing amongst German and Mexican buyers in Spain.
How do you plan to continue expanding Spain SIR’s market presence?
Our latest openings in La Moraleja Madrid, Marbella Golden Mile, Port Andratx, and Puerto de Santa María reflect our clear strategy: to be exactly where our clients are. Each of these premium locations is carefully chosen to strengthen proximity and engagement. Our office concept is also evolving, we’re creating elegant meeting spaces rather than traditional offices, where clients and partners can connect over a coffee and meaningful conversation.
2025 marks the beginning of a structured and ambitious growth plan. We are set to expand our footprint with over 22 office openings across Spain’s most prominent regions, including Madrid, Catalonia, the Balearic Islands, Andalusia, the Canary Islands, the Valencian Community, and the north of the country. Strengthening our network of specialized agents is key to consolidating our market leadership.
Upcoming openings in Palma de Mallorca, Ibiza, and additional locations are strategic moves that will bring us even closer to our clients, offering innovative spaces designed to cultivate long-term relationships and trust.
Your predictions for the rest of 2025, moving into 2026?
We remain highly optimistic about the outlook for Spain’s luxury real estate market. Demand continues to grow, especially among international buyers seeking not only secure, high-value investments but also a refined and fulfilling lifestyle. Real estate remains one of the few assets that offer both financial appreciation and personal enjoyment.
While inventory remains limited in prime areas, the emergence of ultra-prime developments is enhancing the market’s value proposition. As quality continues to rise, we anticipate a slight deceleration in price growth—not due to falling demand, but as a healthy market correction, particularly in cases where pricing has exceeded intrinsic value.
What trends are you seeing among German and Mexican buyers in Spain?
Mexican buyers are showing increasingly strong interest in Spanish luxury real estate, a trend led by a new generation of globally minded millennials. This demographic values lifestyle, cultural alignment, and long-term opportunity. For many, Spain represents the ideal blend of professional ambition and personal fulfillment, with many choosing it as their primary residence.
Unlike previous generations, these buyers are younger, highly mobile, and seeking homes that combine historical character with contemporary design, smart technology, and elevated comfort. Quality, bespoke service, and access to vibrant communities are top priorities, sometimes even more so than location itself.
For many, these purchases are part of broader investment portfolios. Some buyers are also exploring the acquisition of entire buildings to convert into luxury residences targeting the Latin American market. Within Spain, Madrid remains the primary focus, with Barrio de Salamanca standing out thanks to its elegance, security, and cosmopolitan lifestyle.
At Spain Sotheby’s International Realty, we see this not as a passing trend, but a lasting shift in how affluent Mexican clients approach real estate investment and relocation in Europe.
“German buyers continue to demonstrate a deep and long-standing affinity for the Balearic Islands.”
German buyers, on the other hand, continue to demonstrate a deep and long-standing affinity for the Balearic Islands with Mallorca standing out as a firm favorite. Their appreciation for natural beauty, refined Mediterranean living, and high-quality construction aligns perfectly with what the island has to offer.
German clients are often looking for second residences or seasonal retreats, with many valuing privacy, sea views, and seamless indoor-outdoor living. Their preference leans toward sustainable, well-designed villas in tranquil yet well-connected locations. This ongoing interest positions the Balearics and especially Mallorca as one of the most resilient and desirable luxury real estate markets in Europe.
Any further stats or insights on the Spanish luxury property market?
Spain is redefining the meaning of luxury—moving beyond square meters and price per square meter toward emotional and experiential value. Buyers today are looking for homes that resonate on a deeper level, as expressions of identity, wellbeing, and purpose.
Three defining trends we are observing:
- Curated supply over volume: Success lies not in scale, but in alignment. Buyers seek turnkey, design-led homes that meet both functional and emotional needs—focusing on privacy, wellness, and customization.
- Quiet luxury as the new standard: More clients gravitate toward properties that embody subtle elegance and timeless design. Discretion, architectural integrity, and contextual relevance now outweigh flash or excess. In today’s digital era, authenticity is the new exclusivity.
- Sustainability meets next-generation luxury: Sustainability is no longer optional—it’s expected. Millennial and Gen Z buyers prioritize energy-efficient, low-impact homes that reflect their personal values. Interest in regenerative features like vegetable gardens and edible landscapes is growing, reflecting a desire for self-sufficiency and a stronger connection to nature. At the same time, these buyers demand flexibility, wellbeing-focused design, and integrated technology. For them, true luxury means living with purpose, agency, and ecological consciousness.
Which areas in Spain are you most passionate about, and why?
As Executive Chairman of Spain Sotheby’s International Realty, I have the privilege of experiencing firsthand the extraordinary diversity of Spain’s prime residential markets. What truly excites me is how each region offers something uniquely compelling for our clients, depending on their lifestyle, cultural preferences, and long-term goals.
I’m particularly passionate about the Balearic Islands, especially Mallorca, where natural beauty, architectural quality, and international appeal create a timeless luxury destination, especially for discerning German buyers.
Marbella and the Costa del Sol continue to be key markets, offering year-round sunshine, strong infrastructure, and a lifestyle that resonates with global clients.The presence of prestigious international schools in the area also makes it especially attractive for families relocating from abroad.
Barcelona remains a cosmopolitan hub with strong demand from urban buyers who value design, culture, and proximity to the sea.
Cádiz and Sevilla are especially exciting right now, Cádiz for its authenticity and untapped coastal potential, and Sevilla for its growing luxury segment, driven by cultural richness and architectural charm that attract both national and international interest.
Madrid also stands out as a solid market for long-term investment, offering stability, cultural depth, and increasing global relevance.
We’re also paying close attention to the Canary Islands and northern Spain, where emerging luxury markets reflect a growing demand for nature, privacy, and sustainable living.
