The Guild of Property Professionals is celebrating the success of its innovative short-form video series Trusted Voices which has already surpassed half a million views on Instagram alone in 2025.
Launched as part of an initiative to educate and inform the public about the property market, the Trusted Voices series features Guild Members from across the UK sharing expert advice in 60-second videos.
From demystifying stamp duty and explaining how to set the right asking price, to offering tips for first-time buyers and handling multiple offers, the series covers a wide range of topics designed to make the property journey more accessible and transparent for consumers.
The Trusted Voices team (main picture) so far consists of representatives from across the country, including Melfyn Williams, Williams and Goodwin in Wales; James Du Pavey, James Du Pavey Ltd in the West Midlands; Lawrence Williams, Webbers in the South West; Gillian Greenwell, Turpie and Co in Scotland; Melissa Hopson, Bentons in Leicestershire; Fiona McFall, Homes Independent in Northern Ireland and Tony Beales from Millbanks in Norfolk. The Guild intends on recruiting further contributors over the coming months.
BITE-SIZED CONTENT
The bite-sized videos are published bi-weekly on Instagram and Facebook, tapping into the ever-growing demand for fast, informative content on social media. The series has not only resonated with audiences but also amplified the profiles of Guild Members within their local communities.
Iain McKenzie, CEO of The Guild of Property Professionals, says: “The success of our Trusted Voices demonstrates the power of video in today’s digital landscape.
“In just one minute, we’re able to deliver high-value, relevant information that helps consumers feel more confident about buying, selling, and renting.
“At the same time, we’re giving our Members a platform to showcase their knowledge, credibility, and personal touch.”
BUILDING TRUST
Short-form video content dominate engagement across social platforms, with algorithms favouring reels over static posts. By harnessing this trend, The Guild has created a compelling way to build trust, educate the public and position its Members as the go-to experts in their area.
The Guild’s social media channels have achieved a total of 1.9 million views in 2025 so far, with this figure continuing to grow at pace.
McKenzie adds: “With more videos planned and a growing library of consumer-focused topics for both sales and lettings, The Guild’s Trusted Voices is set to remain a cornerstone of our digital strategy throughout 2025 and beyond.”
