The Guild of Property Professionals is set to host an exclusive Members-only webinar tomorrow (25 July at 4pm) aimed at helping estate agents secure upfront marketing contributions and confidently position premium marketing services as part of their offering.
Titled Agency Titans, the session will provide Guild Members with a proven framework to win more listings without giving away services for free.
The webinar promises practical, real-world strategies that enable agents to elevate their market position, increase fees, and stop undervaluing their work.
The training comes at a time when many agents are still struggling to justify their fees, often resorting to offering added services at no cost to win instructions.
WEAKER MARKET POSITION
This approach, the Guild warns, can lead to weakened market positioning, lower profitability, and unproductive listings that drain time and resources.
Iain McKenzie, CEO of The Guild of Property Professionals, says: “In today’s competitive market, the ability to articulate value and secure proper investment for marketing is what separates top-performing agents from the rest.
“We are thrilled to partner with industry powerhouses like Sally Lawson and Tony Morris to bring this exclusive ‘Agency Titans’ session to our Members.
“It provides a tangible, actionable strategy that empowers our agents to stop working for free, command higher fees, and ultimately, deliver better results for their clients. This is another example of our commitment to providing the very best tools and training to the network.”
RESPECTED LEADERS
The webinar will be hosted by two respected industry leaders: Sally Lawson, Co-Founder of Agency Titans and Founder of Agent Rainmaker, and Tony Morris, Co-Founder of Agency Titans and a globally recognised sales coach.
Lawson brings over 30 years of experience in property and is known for helping agents scale through transformative strategies.
Morris, a veteran sales trainer, has worked with estate agencies worldwide, delivering insights on objection handling, prospecting, and improving conversion rates.
Attendees will leave the session with tested scripts, positioning techniques, and a step-by-step process to turn marketing from a cost centre into a revenue-generating asset — all without jeopardising the instruction.
