The Guild of Property Professionals has begun its annual nationwide tour, a series of regional meetings aimed at connecting members, sharing best practice, and equipping independent estate agents with new marketing tools designed to enhance business performance.
This year’s tour introduces two major initiatives – The Guild Marketing Packs and the new national magazine Residence – both created to give Guild Members a competitive edge in their local markets.
The Marketing Packs provide a tailored suite of materials designed to elevate how properties are presented, combining local expertise with premium design and strategy.
Every listing marketed through the packs will also feature in Residence, The Guild’s new UK-wide publication dedicated to showcasing high-end homes and lifestyle features.
NATIONAL AND LOCAL PLATFORM
Together, the new tools offer members a distinctive national and local marketing platform, reinforcing the Guild’s commitment to supporting independent agents in the premium property space.
In addition to unveiling these new products, the tour’s agenda addresses several pressing industry topics – from consumer behaviour insights and commercial strategy to operational improvements.
Key sessions include advice on charging upfront fees, updates on The Guild’s Associate Scheme, and guidance on leveraging The Guild’s A-Z of suppliers, a curated network of trusted partners offering members discounts of up to 42% and potential revenue growth of up to 28%.
STRENGTHENING RELATIONSHIPS
Iain McKenzie (main picture), Chief Executive of The Guild of Property Professionals, says that the tour is about strengthening relationships and equipping members to succeed in a challenging market.
And he adds: “Our regional meetings are a fantastic opportunity to connect directly with our Members across the country. It’s our chance to listen, share insights, and deliver tangible solutions that help their businesses grow.
“This year, we’re particularly excited to launch The Guild Marketing Packs – a game-changing initiative that will empower Members to offer an even more sophisticated service to their clients.”
CONSTANT INNOVATION
“In an ever-evolving market, staying ahead means constant innovation and collaboration,” he went on to say. “These meetings tackle the real-world challenges our Members face, from optimising revenue streams to accessing industry-leading suppliers.
“Our goal is to ensure every Guild Member has the tools, knowledge, and network to be the go-to agent in their area.”
FOURTEEN LOCATIONS
The Guild’s 2025 regional meetings will visit 14 locations across the UK, from Truro to Newcastle, including key stops in Bristol, Cardiff, Birmingham, and London.
Each event will combine practical business sessions with networking opportunities, allowing members to connect, collaborate, and exchange ideas in person.
The tour continues through November, culminating at St James’ Park in Newcastle on 27th November.
The tour dates and locations
- Truro: The Alverton Hotel – Tuesday 21st October
- Belfast: Hilton Belfast – Wednesday 29th October
- Bristol: Ashton Gate Stadium – Tuesday 4th November
- Exeter: Exeter Racecourse – Wednesday 5th November
- Cardiff: Radisson Blu Hotel – Thursday 6th November
- Southampton: Solent Hotel – Tuesday 11th November
- Kent: Mercure Maidstone Great Danes Hotel – Wednesday 12th November
- Cambridgeshire: Imperial War Museum Duxford – Thursday 13th November
- Nottingham: Southwell Racecourse – Tuesday 18th November
- Birmingham: National Conference Centre – Wednesday 19th November
- London: Everyman Screen on the Green Islington – Thursday 20th November
- Haydock: Haydock Park Racecourse – Tuesday 25th November
- Yorkshire: The Bridge Hotel & Spa, Wetherby – Wednesday 26th November
- Newcastle: St James’ Park – Thursday 27th November
