Technology is rapidly moving up renters’ priority lists with smart-home features increasingly influencing where tenants choose to live and how much they are willing to pay.
Landlords and investors who adapt fastest are being told they could see stronger demand, higher achievable rents and longer tenancy lengths as expectations shift.
A 2025 survey by property technology platform Rently found that 65% of renters said smart-home technology makes a rental property more appealing, with more than half indicating they would be willing to forgo traditional amenities such as pools and gyms in favour of connected features.
The findings point to a clear change in tenant behaviour, with digital convenience, security and energy management now seen as core parts of modern living.
GROWING DIVIDE
For property investors, the trend signals a growing divide between “tech-ready” homes and more traditional stock. Smart heating controls, remote access systems and app-based monitoring are becoming differentiators in competitive urban rental markets, particularly among younger tenants and professionals.
Analysts suggest that properties lacking these features risk longer void periods and greater pressure to discount rents.
The shift is not limited to tenant experience. Smart systems enable proactive property management, allowing landlords to detect leaks, monitor energy use and respond to issues before they escalate into costly repairs.
This has the potential to reduce maintenance outlays and protect asset value over time, while also improving tenant satisfaction.
CORE EXPECTATION
Simon Cairnes, Property Expert at BuyAssociation, says: “Connected homes are no longer a luxury, they’ve become a core expectation for many tenants.
“From app-controlled heating to remote security systems, tenants increasingly view technology as part of their standard quality of life. Properties that meet these expectations are more attractive, command higher rents, and can enjoy longer occupancy.
“Convenience is a huge driver. Tenants want control over their home environment, whether that’s heating, lighting or security, without leaving the sofa. Smart home tech provides that in a way traditional systems simply can’t.”
TECH-READY HOMES
He adds that renters are increasingly willing to pay for features that deliver security, efficiency and reduced bills: “Tenants are increasingly prepared to pay for technology that adds real value… For younger renters and tech-savvy professionals, a tech-ready home isn’t just convenient, it’s part of the lifestyle they want.”
Cairnes says investors do not need full-scale retrofits to benefit, recommending phased upgrades beginning with smart locks, heating controls and security cameras, expanding into broader energy and appliance integration as demand grows.
