Taylor Wimpey has signed a new partnership agreement with Zoopla following a year of strong performance in 2025 with the property portal delivering a significant uplift in both the volume and quality of new home buyer leads.
Zoopla says it generated a 35% increase in new home buyer leads for the housebuilder during the second half of 2025, alongside a sector-leading proportion of leads converting into reservations, supporting a strong return on investment.
Under the renewed agreement, all Taylor Wimpey new home developments will continue to be listed on Zoopla as the housebuilder looks to maintain sales rates by attracting high-quality prospective buyers.
The uplift in lead quality and volume has been driven by Zoopla’s continued investment in its new homes search experience.
IMPROVED VISIBILITY
Enhancements across the platform have improved the visibility of new build properties and promoted the benefits of new homes to buyers, including the ability to search by developer.
As part of the ongoing partnership, Zoopla will also provide Taylor Wimpey with deeper market data and insights to help optimise marketing spend.
The two businesses are exploring how Zoopla’s proprietary data can be used to better identify and retarget prospective buyers, while Taylor Wimpey already uses Zoopla’s Buyer Insights tools at a regional level to support land acquisition decisions and local market targeting.
QUALITY AND QUANTITY
Stephen Parker (main picture, inset), Head of Digital at Taylor Wimpey, says: “Zoopla is a valued partner and key pillar in our marketing strategy for 2026, with a sector-leading percentage of leads delivered by the property website converting into reservations.
“This, combined with the quality and quantity of their new home buyer leads drives a strong return on investment.
This has been enhanced by improvements across their site and consumer experience, which makes new homes more visible to consumers.
New innovations around buyer affordability and new homes selling schemes will open up additional sources of quality buyer leads for our developments.”
CONSTANT FLOW
Alex Rose, Commercial Director at Zoopla, adds: “The ongoing partnership between Taylor Wimpey and Zoopla is a strong endorsement of the investments we are making and the significant progress we’ve delivered in becoming a true strategic partner to home builders.
“The new homes industry has the homes to sell, but it needs a constant flow of quality leads to support sales rates and business growth.
“The increases in both market leading conversion rates and lead volumes over 2025 underpin our position as a key partner for homebuilders who want to achieve strong returns on their investments.”
