The number of £2 million-plus homes entering the Prime London market rose during the second quarter of 2025, suggesting renewed confidence among high-end sellers, according to the latest Prime Property Stock Index from Jefferies London.
The data shows that 36% of all properties listed for sale across Prime Central London (PCL) in Q2 were priced above £2m, up from 33% in the first quarter of the year.
The analysis, which tracks listings across some of the capital’s most prestigious neighbourhoods, found that Mayfair and Knightsbridge remain the most exclusive submarkets, with 72% and 65% of their respective for-sale stock priced at £2m or more.
Belgravia (58%) and Kensington (39%) also continue to hold significant concentrations of ultra-prime properties. However, it was areas such as Chelsea, Holland Park, Kensington, and Maida Vale that recorded the strongest quarterly growth in high-value listings.
GROWING APPETITE
Chelsea saw its £2m+ share rise from 37% in Q1 to 41% in Q2, while Holland Park climbed from 30% to 34%. In Maida Vale, the proportion of top-end properties grew from 9% to 13%, reflecting growing appetite for high-spec homes outside traditional ultra-prime enclaves.
St John’s Wood and Regent’s Park also recorded 3% quarterly increases, while Knightsbridge and Pimlico each saw a 2% uplift in £2m+ listings.
MODEST DECLINES
Despite the overall upward trend, a few areas experienced modest declines. Belgravia saw its share of £2m+ stock fall by four percentage points to 58%, while Mayfair, Notting Hill and Victoria posted marginal decreases.
Jefferies London said the increase in high-value listings points to improving sentiment among Prime Central London homeowners, buoyed by stabilising economic conditions and sustained demand from domestic and international high-net-worth buyers.
NOTABLE UPLIFT
Damien Jefferies, Founder of Jefferies London, says: “The prime London market has undoubtedly been more subdued in recent months, not least due to the instability of the global economic landscape and geopolitical uncertainty.
“However, we’re now seeing signs that things are starting to turn a corner. There’s a notable uplift in both seller confidence and buyer interest, as financial markets settle and the appeal of London’s property market as a secure long-term investment comes back into focus.”
