Strutt & Parker has unveiled a major rebrand as it looks to strengthen its position in the prime and rural property markets.
The overhaul includes a new logo, refreshed marketing materials and a nationwide office redesign (CGI image, main picture), marking a significant evolution for the 140-year-old consultancy.
The updated identity centres on a refined visual style, including a new claret colour palette and a reworked wordmark featuring the firm’s signature ampersand.
The changes are designed to position the brand more firmly in the premium segment, while retaining links to its heritage.
GROWTH STRATEGY
The rebrand forms part of a wider growth strategy following recent investment from BNP Paribas, alongside a recruitment drive across key markets and an increased focus on high-value residential and rural sectors.
Strutt & Parker says that the refreshed identity will also extend to a new brand campaign and digital upgrades, including a revamped website and client portal set to launch later this year.
UNRIVALLED QUALITY
Gary Higgins, Managing Director at Strutt & Parker, says: “This rebrand is a significant step in ensuring Strutt & Parker aligns visually with its exceptional client base and the high-quality professionals that make up our business.
“This refresh reaffirms our commitment to deliver an unrivalled quality of service, professionalism grounded in expert knowledge, and a client-focused approach that makes Strutt & Parker the consultancy of choice.”
The rebrand also reinforces the firm’s heritage, with the tagline ‘Land and property. Since 1885.’ set to feature across marketing materials as it looks to balance tradition with a more modern, digital-first approach.
HERITAGE ROOTS
Tamerah Couchman, Head of Marketing and Client Experience at Strutt & Parker, adds: “This new visual identity is the manifestation of an extensive and considered review of our brand positioning.”
And she adds: “This work re-anchors Strutt & Parker to its heritage roots, through a refreshed iconography updated for today’s audience and digital landscape, with a discerning and timeless look and feel.
“We are excited to unveil our renewed advertising campaign which unifies our rural and residential services under one core brand benefit.”
