Starberry, a Nurtur Company, is setting a new benchmark for innovation in estate agency marketing by introducing Custom GPTs.
The bespoke AI tools will enable agents to create powerful, on-brand content across their entire business, faster than ever before.
From property listings and email campaigns to blog articles, social media, and even internal communications, estate agents can now generate content that reflects their tone of voice, brand values and local expertise – instantly.
Trained on each agency’s existing marketing materials, from websites and brochures to tone-of-voice guides and past campaigns – Starberry’s Custom GPTs powered by Nurtur AI, are purpose-built to reflect how that brand communicates.
HELPING AGENTS
Ben Sellers (main picture), Co-Founder of Starberry, says: “This isn’t just about speeding up content creation. It’s about helping agents speak with one, consistent voice, whether that’s on a listing, in a client follow-up email, or across a multichannel digital marketing campaign.
“Custom GPTs are empowering estate agents to take control of their marketing like never before.”
Sellers says that the real power of this approach lies in how seamlessly it integrates with the broader Nurtur ecosystem.
FULLY CONNECTED
And he adds: “As a Nurtur customer, this AI-powered content strategy flows effortlessly through our fully connected technologies, from beautifully designed Starberry websites to intelligent online chat tools, lead capture and qualification, all the way into automated email nurture sequences and directly into an agent’s CRM”
“That means every lead is not only engaged with hyper-relevant, on-brand messaging at every touchpoint, but also tracked, managed, and nurtured through a smart, data-driven process designed to convert more instructions and close more deals.
“At Starberry, we’re not just building websites or running campaigns, we’re helping agents future-proof their business. It is one voice across every channel, powered by Starberry with Nurtur AI.
“AI isn’t a threat. It’s the ultimate creative assistant and we’re putting it into the hands of agents who want to stand out, scale up, and succeed.”
Key benefits for estate agents
- Brand-perfect content, on demand – Every word sounds like you, no matter who’s writing it.
- Endless scalability – From hundreds of listings to weekly blogs, newsletters, and social posts.
- Enhanced SEO and Lead Generation – Hyper-localised, optimised content to boost visibility.
- Empowering in-house teams – Make every team member a content creator, regardless of writing ability.
- Full business integration – Use it across marketing, sales, operations, training and customer support.
