The South East has emerged as the most competitive house share rental market in Great Britain, according to new research from COHO, the HMO management platform.
COHO’s House Share Demand Index for Q2 2025 reveals that 19.9% of shared rental opportunities in the region were let during the quarter – the highest proportion anywhere in the country.
The East of England followed closely behind with 15.8% of rooms let, while the South West recorded a 15.3% take-up rate.
At the other end of the spectrum, Scotland saw the lowest demand, with just 2.8% of rooms occupied during the quarter. The North West and Yorkshire & Humber also recorded sluggish activity, with take-up rates of 6.5% and 7.2% respectively.
HIGHEST DEMAND
On a city level, Bradford recorded the highest demand nationwide, with 25% of available rooms let. Brighton followed at 21.4%, ahead of Newcastle at 19.9%.
In contrast, demand in Edinburgh and Birmingham was limited to just 2.9%, while Leeds saw 5.8% of rooms let. London, one of the most mature house share markets in the UK, recorded a 12.9% occupancy rate.
Vann Vogstad, Founder and CEO of COHO, reckons that the figures reflect the growing importance of the house share market as both a financial and social solution for renters.
He says: “The house share market provides tenants with two things that, you could argue, are more important now than ever before: affordable homes and community,” he said.
“In 2025, the cost of living and the price of rent are extraordinarily high, particularly in major cities. Our cities remain the focal point of opportunity and promise in Britain, and if you’re trying to build a successful career or find your path in life, it’s almost essential that you make one of them your home.
“For singletons or couples arriving in a new city to pursue their dreams or ambitions, a one-bed flat is often unaffordable, so shared houses act as a vital lifeline, providing a level of affordability that doesn’t only enable you to survive, but also provide the financial freedom to actually enjoy life.”
FINANCIAL FREEDON
He adds: “But in our digital-first world where remote working dominates, shared living doesn’t only provide financial freedom, it also offers a much needed and increasingly sought-after sense of community, connection, and belonging.
“Living with people, as opposed to living alone, does wonders for our wellbeing and happiness, which is why we’re seeing the housemate demographic evolve away from those who move in because of financial necessity towards those who move in for the sheer joy of living with other people and all of the wonders of life that this opens us up to.”
