Spain Sotheby’s International Realty has opened a flagship office in Marbella as demand for prime property along the Costa del Sol and in nearby Sotogrande continues to surge among international buyers.
Backed by Vivium, a Middle East-based family office, the luxury real estate firm is deepening its presence in southern Spain, aiming to capitalise on rising prices and strong overseas interest, particularly from the UK, the Gulf states, and northern Europe.
The new store, situated on Avenida Bulevar Príncipe Alfonso de Hohenlohe, will serve as a hub for high-net-worth clients seeking second homes or investment assets in Spain’s most exclusive enclaves.
Marbella has become the epicentre of luxury real estate in southern Europe, with prices in the high-end segment rising by 8–12% in 2024.
TROPHY HOMES
Trophy homes now command between €2 million and €35 million, driven by limited supply and a steady influx of affluent buyers from the US, the Middle East, and Latin America, alongside long-established interest from the UK.
Sotogrande, meanwhile, is also attracting attention for its secluded, lifestyle-driven offering centred on golf, sailing, and gated communities. The area is increasingly viewed by wealth managers and developers as one of the most promising destinations for luxury investment in Spain.
Paloma Pérez Bravo (main picture), Chief Executive of Spain Sotheby’s International Realty, says: “The inauguration of our Marbella flagship marks a milestone in our expansion.
“We are witnessing a pivotal moment in luxury real estate, where exclusivity and personalised service are paramount. Our global network gives clients unique access to the world’s most desirable property markets.”
GOLDEN TRIANGLE
Located within the so-called “Golden Triangle” of Marbella, Estepona and Benahavís – where more than 8,000 transactions took place last year – the new office will focus on high-end new developments and branded residences. Top prices in the area have now exceeded €35,000 per square metre.
The firm also plans to expand its off-market offering, a segment where an estimated 20–30% of transactions occur without public listing. These private deals are increasingly favoured by ultra-high-net-worth buyers seeking confidentiality and exclusivity.
Ugo Bagration, regional director for eastern Andalusia, adds: “Our strategy is to connect Marbella and Sotogrande with the global luxury market.
“We work closely with developers on branded residences, and our private advisors offer a full suite of services — from architectural consultation to bespoke interior design.”
With Marbella and Sotogrande fast emerging as lifestyle alternatives to more saturated luxury hubs such as the French Riviera and Lake Como, Spain Sotheby’s is positioning itself to capture the next wave of international property migration – one increasingly defined by climate, connectivity, and quality of life.
