Rightmove has reported a 50% year-on-year surge in valuation leads to agents in January 2026 following the launch of a new online valuation product and a wave of AI-driven upgrades across its platform.
The uplift comes after the late-2025 rollout of Online Agent Valuation, designed to connect local agents with serious home-movers who want to start the valuation process digitally before booking an in-person appointment.
Rightmove says the new tool, combined with AI optimisations across its wider valuation suite, has materially increased the volume of prospective vendor opportunities flowing to agents at the start of the year.
Online Agent Valuation includes an AI-powered writing tool that creates personalised responses for agents, helping to speed up initial engagement and improve efficiency at a time when competition for instructions remains intense.
AI SOLUTIONS
David Anderson (main picture, inset), Director at Rightmove, says: “We’ve been focusing on developing new valuation products and upgrading existing ones based on agent feedback, to enable them to win more instructions in efficient and effective ways.
“We’ve also been implementing AI solutions where we identify that they can enhance products and drive more value for agents, such as speeding up manual processes and better predicting potential sellers to lead to greater conversions.”
The portal’s broader valuation toolkit has also been enhanced. Rightmove Discover now uses AI to better predict which homeowners may be ready to sell, while Opportunity Manager has improved its vendor prediction methodology to widen the pool of potential sellers.
LOCAL VALUATION ALERT
Other products in the suite include Local Valuation Alert, which targets homeowners at the point they begin considering a sale; Best Price Guide and Premium Price Guide, which draw on live and historic data to generate digital valuation reports; and Instant Valuation, powered by Rightmove data alongside HM Land Registry and Registers of Scotland.
With instruction pipelines under pressure in many areas the 50% spike in valuation leads suggests agents are increasingly leaning on AI-backed digital tools to secure the next wave of listings.
