Rightmove reported a 9% rise in revenue to £425.1m for the year ended 31 December 2025 last week as estate agents and developers increased spend on premium packages and new AI-enabled products.
Operating profit rose 12% to £287.9m, while underlying operating profit increased 9% to £297.7m, delivering a 70% margin in line with guidance. Basic earnings per share climbed 15% to 28.1p, with underlying EPS up 11%.
The portal also announced a £90m share buyback to be completed by 31 July 2026 and confirmed a final dividend of 6.59p per share, up 8% year-on-year.
In total, £219.7m was returned to shareholders through dividends and buybacks during 2025, a 21% increase on the previous year.
AGENCY STRENGTH AND ARPA GROWTH
Average revenue per advertiser (ARPA) rose 6% to £1,621, driven primarily by product-led growth across both estate agency and new homes. Agency ARPA increased to £1,530 (+6%), while new homes ARPA rose to £2,135 (+7%).
Total membership edged up 1% to 19,272, with agency branches up 2% to 16,385. Rightmove said agent formation reached its highest level on record, supported by a more favourable market backdrop and lower mortgage rates. Retention among agency partners exceeded 90%, marking the second-highest level in over a decade.
The company reported strong uptake of its top-tier packages, with 35% of independent agents subscribing to Optimiser Edge and 28% of new homes developments adopting the newly launched Ascend package by year-end.
AI AND PRODUCT EXPANSION
Rightmove accelerated its technology roadmap in 2025, releasing more than 6,000 product updates and launching 31 live AI initiatives across the business. The Online Agent Valuation tool became the fastest-growing product launch in the company’s history, while a conversational search feature developed with Google Cloud went live late in the year.
The portal also confirmed it has submitted an app within the ChatGPT ecosystem as part of its strategy to expand digital discovery channels.
Across its strategic growth areas – Commercial Property, Mortgages and Rental Services – combined revenue increased 25% to £29.1m. Mortgage revenue rose 46% to £6.8m, introducing £34bn of potential lending to partners, while rental services grew 35% to £7.1m.
Consumer engagement remained strong, with 16.8 billion minutes spent on the platform in 2025 and more than 85% of traffic coming direct or organically. Share of time reached 89% in December, according to Comscore.
MARKET BACKDROP
Rightmove said sales transactions reached 1.2 million in 2025, 10% higher year-on-year and broadly in line with the long-run average. Financial markets are currently expecting further reductions to the Bank of England base rate from 3.75% by the end of 2026, with the lowest two-year fixed mortgage rate standing at 3.45% at the end of January.
Looking ahead, the company expects 2026 revenue growth of 8-10%, with strategic growth areas forecast to expand by 20-30%. Underlying operating profit growth is expected to moderate to 3-5% as investment in innovation accelerates.
PRODUCT INNOVATION
Johan Svanstrom (main picture, inset) CEO of Rightmove, says: “These strong business results demonstrate the high quality and sustained usage of the Rightmove platform in all property market cycles.
“We create value as a leading digital enabler of the property market, delivering that value through the high quality and trusted foundations of our business, underpinned by proprietary data and ongoing product innovation.
“In late 2025, we announced increased investment to further accelerate innovation and value generation.”
STRONG RETURNS
He adds: “Building on several years of technology leadership and launching of AI powered solutions, we most recently complemented our broad product range with a conversational search tool, developed in collaboration with Google Cloud. Looking ahead, we will introduce a Rightmove app-in-GPT on OpenAI in the near future.
“We have entered 2026 with confidence in our performance, leading with valued and specialised services that scale and deliver strong returns. We continue to execute our strategy to develop the leading digital ecosystem for the entire home-moving experience, powered by exceptional data and network effects.”
